Title - Director Integrated Media Planning
Experience- 10 Years
Location- Bangalore

Job Description

Key responsibilities:
Media Strategy & Planning
• Lead the development of integrated media strategies aligned with client business objectives.
• Design full-funnel media plans across digital, television, print, radio, OOH, and emerging platforms.
• Drive audience-first planning through consumer insights, research, and data analytics.
• Ensure media investments maximize reach, engagement, and ROI.

Client Leadership
• Act as a senior strategic advisor to clients and key stakeholders.
• Build and maintain solid client relationships, identifying growth opportunities.
• Present media strategies, performance reviews, and business recommendations to senior client leadership.
• Lead annual planning, forecasting, and budget discussions.

Media Activation & Performance
• Oversee media execution teams to ensure flawless campaign delivery.
• Monitor campaign performance and optimize against KPIs.
• Drive adoption of measurement frameworks, attribution models, and advanced analytics.




• Ensure continuous improvement through testing, learning, and innovation.

Team Management
• Lead and mentor media planning and activation teams.
• Foster a culture of collaboration, accountability, and innovation.
• Support talent development, succession planning, and capability building.
• Manage resource allocation and team performance.

Commercial & Business Growth
• Support new business pitches and strategic presentations.
• Contribute to revenue growth, profitability, and client retention.
• Identify industry trends, emerging technologies, and media opportunities.
• Develop strategic partnerships with media owners and technology platforms.

Stakeholder Management
• Collaborate closely with strategy, creative, data, analytics, and client servicing teams.
• Engage with media partners, vendors, and platform representatives.
• Ensure alignment between media strategy and broader marketing object

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