Key Responsibilities

Social Media Strategy
• Develop and execute social media strategies across multiple platforms.
• Create and manage monthly content calendars.
• Monitor social media trends and identify opportunities for brand growth.
• Drive audience engagement and brand awareness through innovative campaigns.

Content & Brand Development
• Develop content strategies aligned with business objectives.
• Collaborate with creative teams for content creation and campaign execution.
• Manage influencer marketing and brand collaboration initiatives.
• Ensure consistent brand messaging across all digital touchpoints.

Analytics & Reporting
• Track and analyze campaign performance metrics.
• Provide actionable insights and recommendations based on data analysis.

Understanding of Public Relations is a plus.

Required Qualifications
• Bachelor's Degree in Marketing, Business Administration, Communications, Mass Media,



or a related field.
• MBA in Marketing/Public Relations preferred.
• 3-6 years of experience in Social Media Marketing, or Brand Management.
• Ctc upto - 6 - 7 lpa

Key Skills
• Social Media Strategy and Execution
• Content Planning & Development
• Influencer Marketing
• Campaign Management
• Basic video and creative editing skills.
• Brand Building
• Valuable interpersonal and communication skills
• Communication & Stakeholder Management
• Creative Thinking

Tools/Platforms Handled
• Meta Business Suite
• Google Ads
• Canva
• SEMrush / Ahrefs

Interested candidates can share their profiles at [email protected] with subject line - Application for Social Media Strategist.

📌 Social Media Strategist (Mumbai)
🏢 Mafatlal Industries
📍 Mumbai