We are seeking a highly strategic and results-oriented marketer who thrives on ownership and is passionate about driving scalable growth. This role goes far beyond campaign execution — we're looking for someone who understands the broader customer acquisition landscape, can connect customer behaviour with business objectives, and crafts high-impact strategies that accelerate both brand and revenue growth.

Key Responsibilities:
Strategic Growth Planning
• Own the end-to-end performance marketing strategy aligned with overall business objectives (revenue, CAC, LTV, etc.)
• Develop a deep understanding of customer journeys and create full-funnel marketing plans across paid channels
• Identify growth opportunities and strategic bets based on data, user behaviour, and business needs

Campaign Ownership & Execution
• Plan, launch, and manage performance campaigns across ad platforms (Google Ads, Meta (Facebook/Instagram), Programmatic, DV360, etc)
• Drive A/B testing across creatives, landing pages, and targeting to continuously improve performance




• Take full ownership of budget allocation and media mix modelling for maximum ROI and efficiency

Data-Driven Optimization
• Monitor and analyze KPIs like CAC, ROAS, LTV, and retention; translate insights into actionable recommendations
• Build predictive and performance dashboards in collaboration with analytics and data teams
• Drive cross-platform attribution analysis to influence spend and customer acquisition strategy

Cross-Functional Collaboration
• Partner with brand, content, tech, and product teams to ensure performance campaigns are aligned with broader marketing narratives and product priorities
• Influence creative development with data-backed inputs to improve ad effectiveness Market

Intelligence & Competitive Benchmarking
• Stay on top of digital marketing trends, tools, and industry benchmarks
• Analyze competitor strategies and use learnings to drive continuous improvement

What We’re Looking For:
• 3+ years

📌 Performance Marketing Manager (Mumbai)
🏢 The Sleep
📍 Mumbai