Role - Copywriter

Location – Alwarpet , Chennai

Experience – 6-7 years

Salary – 7,00,000 – 12,00,000

Role Overview

The Copywriter will be responsible for developing clear, engaging, and persuasive content across websites, digital products, marketing materials, and brand communication. The ideal candidate should understand the fundamentals of UX writing, content strategy, brand voice, and digital storytelling, while collaborating closely with UX/UI designers, product teams, and marketing stakeholders.
A copywriter who can turn change into something people understand, believe in and act on.

Key Responsibilities
UX Writing
· Create clear and concise copy for user interfaces, including buttons, labels, tooltips, error messages, on-boarding screens, and notifications.
· Develop user-friendly content that improves usability and enhances the overall digital experience.
· Collaborate with UX/UI designers to ensure content aligns with user journeys and interface design.
· Write change communications such as announcements, emails, newsletters, FAQs and leadership messages




· Create adoption content including user guides, quick-reference cards, tips and how-to articles
· Develop campaign copy for launches and events, including posters, flyers, banners, stickers and intranet pages
· Translate change strategies into transparent, people-friendly messages for different audiences
· Write scripts for videos, webinars, training sessions and town halls
· Craft key messages, taglines and naming for programs and initiatives
· Partner with change managers, designers and stakeholders to align content with project milestones
· Adapt tone and messaging for leadership, managers and end users
· Use feedback and adoption data to refine content and improve engagement
· Maintain a consistent voice, style and quality across all communications

Website & Digital Content
· Write engaging website copy, landing pages, service descriptions, headlines, and calls to action.
· Develop content for digital

📌 Copywriter (Chennai)
🏢 Kutung Design Labs - UX Design Agency
📍 Chennai