Company: Khandelia Oils & General Mills | Brand: Mashal Mustard Oil
Location: Chandigarh | Coverage: Punjab & Other States
Experience: 8–12 Years | Industry: FMCG / Edible Oil
Role Summary: Lead General Trade sales, distribution expansion and field execution across Punjab and multiple states.
Key Responsibilities:
• Drive primary and secondary sales across assigned markets.
• Develop distributor, wholesaler and retail networks.
• Set and monitor state, territory, distributor and salesperson targets.
• Drive distribution, market coverage, outlet productivity and collections.
• Monitor SFA/ERP data, PJP, beat plans, attendance and daily execution.
• Lead, mentor and hold the field sales team accountable to KPIs.
• Manage trade schemes, margins, promotions and market development.




• Conduct regular market visits and identify business opportunities.
• Monitor receivables, credit and distributor performance.

Ideal Profile:
• MBA / PGDM in Sales & Marketing from a premier institute.
• 8–12 years of strong FMCG General Trade experience; edible oil preferred.
• Proven experience managing multi-state sales teams and distributor networks.
• Strong understanding of primary/secondary sales and market credit.
• Data-driven, hands-on leader with strong field execution skills.
• Robust command of ERP, SFA, CRM and Excel.
• Willing to travel extensively across Punjab and other states.

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📌 State Head-Sales Punjab (Chandigarh)
🏢 Khandelia Oil And General Mills
📍 Chandigarh