Role Overview
We are looking for a Copywriter with 1-3 years of experience to create sharp, on-brand copy for
Chapter2Drip across social media, e-commerce, email, and campaigns. This role suits someone who
writes with personality, understands streetwear and youth culture, and wants to grow within a fastpaced
D2C brand.

Key Responsibilities
- Write engaging copy for social media posts, captions, reel scripts, and digital campaigns
- Create transparent, on-brand product titles, descriptions, and landing page copy for the e-commerce
website, with basic SEO in mind
- Write email, WhatsApp, and SMS content for launches, sales, and customer communication
- Develop ad copy for Meta and Google campaigns in coordination with the performance marketing
team
- Maintain a consistent brand voice and tone across all touchpoints
- Work with the design and social media teams to turn campaign ideas into copy and creative
concepts
- Write copy for packaging, in-store communication,



and brand collaterals as required
- Proofread and edit content for grammar, accuracy, and consistency before it goes live
- Stay updated on streetwear, fashion, and social media trends to keep content fresh

Requirements & Skills
- 1-3 years of experience as a copywriter or content writer, preferably with a fashion, lifestyle, or
D2C brand/agency
- Excellent written English with strong grammar
- Ability to write in a distinct brand voice, from witty and casual to clean and premium
- A portfolio or writing samples showing range across social media, e-commerce, and campaigns
- Basic understanding of SEO and ad copy best practices
- Ability to manage multiple requests and meet deadlines in a fast-paced setting
- A genuine interest in streetwear, fashion, and pop culture

📌 Creative Copywriter (Mumbai)
🏢 Chapter 2 Drip
📍 Mumbai