Company: THAtha Business Development LLP/Quokka For Valuable LLC
Location: 100% Remote
Employment Type: Full-time
Experience: 1–3 years preferred
Compensation: ₹20,000–₹30,000 per month, based on experience, plus performance incentives

About the Role
THAtha is a growth-focused marketing agency that helps mission-driven organisations grow through digital marketing and related services.
We are looking for a B2B Lead Generation & Outreach Specialist to help us acquire new clients, mainly church and education nonprofits in the US.
Your role will be to identify the right organisations, build qualified lead lists, create personalised email outreach, and book sales meetings.
We already have case studies and service offerings. You will use these to build targeted campaigns and develop an AI-powered lead generation system that can support our business growth.

Key Responsibilities
Lead research: Identify churches, educational institutions, and nonprofits that fit our target client profile.
List building: Research organisations, identify relevant decision-makers, and build accurate,



qualified lead lists.
Personalised outreach: Write and send relevant cold emails based on each organisation's work, needs, and potential fit.
Multi-channel outreach: Use email and suitable professional channels to connect with potential clients and follow up.
Case study outreach: Use our existing case studies to create targeted campaigns for relevant organisations.
AI-powered systems: Use AI tools and automation to improve prospect research, lead qualification, personalisation, and outreach workflows.
Appointment booking: Manage replies, identify interested prospects, and book qualified sales calls for our managing partner.
Campaign improvement: Track results, test different audiences and messages, and improve campaign performance.

Requirements
1–3 years of experience in B2B lead generation, cold email outreach, or growth operations.
Strong research skills and the ability to identify relevant organi

📌 B Lead Generation (India)
🏢 THATHA BUSINESS DEVELOPMENT
📍 India