About Lxme:
Lxme is a leading financial services platform in India, on a mission to help women take charge of their money and build stronger financial futures. We combine financial expertise, technology, and a deep understanding of women consumers to make investing and financial decision-making more accessible, engaging, and empowering.
We are looking for a Head of Digital Marketing & Growth who can build and lead our digital growth engine and play a key role in taking Lxme to its next stage of scale.
About the Role:
As the Head of Digital Marketing & Growth, you will own Lxme's digital acquisition and growth strategy across channels. You will be responsible for driving high-quality customer acquisition, improving conversion across the digital funnel, building scalable growth engines, and translating marketing investments into measurable business outcomes.
This role requires a strong combination of strategic thinking, performance marketing expertise, data orientation, experimentation, and business understanding. You will work closely with Product, Technology, Business, Content, Brand,
and Sales teams to create a seamless customer journey from awareness to acquisition, engagement, and conversion.
Key Responsibilities:
Digital Growth Strategy
• Build and own Lxme's overall digital marketing and growth strategy aligned with business objectives.
• Identify current digital growth opportunities across customer segments, products, platforms, and channels.
• Develop scalable acquisition and growth frameworks to drive sustainable business growth.
• Define key growth metrics, targets, budgets, and channel-level strategies.
Performance Marketing & Customer Acquisition
• Lead performance marketing across platforms such as Google, Meta, YouTube, and other relevant digital channels.
• Own customer acquisition metrics including CAC, CPL, conversion rates, ROAS, and overall marketing ROI.
• Develop and optimize campaigns across the entire funnel — awareness, consideration, acquis
📌 Head of Digital Marketing (Mumbai)
🏢 LXME
📍 Mumbai