Own the brand voice and conversion content engine for a $1Billion+ e-commerce brand. Build AI workflows that help your team produce stronger content, faster, and make a bold brand believable at the moment of purchase.

Total Compensation Package: Base salary of up to AED 45,000/month (tax-free) + comprehensive advantages (Base salary + monthly performance bonus of up to 10% of base)
Location: Dubai, UAE (On-site) with relocation assistance and visa support
Growth path from here is Senior CRO Content Manager → Head of Content. What takes 4-5 years elsewhere can happen in 1-2 here for high performers.

We've been AI-first since December 2023: You'll build and operate AI workflows across customer research, strategy, copy, creative briefs, quality checks, and experiment learning. You remain accountable for editorial judgment and final output.

Role Overview:
Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring a CRO Content Manager, AI-First to own its brand narrative and conversion content strategy across brand voice,



PDP and landing-page copy, AI content workflows, and copywriter development, reporting directly to the VP – Digital Experience & Conversion.

This role exists to turn technical product features, customer concerns, and complex briefs into persuasive buying arguments, building a repeatable content system that improves quality, delivery speed, and commercial impact while helping your CRO Copywriter deliver independently.

The Problems You'll Own:

• Primary: Make a bold brand believable. Customers buy a high-consideration product online, often without trying it. Your content must resolve purchase concerns and make confident claims credible through relevant evidence and a clear buying argument for a US audience familiar with mattress marketing.
• Secondary: Turn content instinct into compounding evidence. Build a repeatable content system that helps the team deliver better work with less rework. Make

📌 CRO Content Manager, AI-First (Gurugram)
🏢 Puffy
📍 Gurugram