Leading At Cognizant

This is a Leadership role at Cognizant. We believe how you lead is as significant as what you deliver. Cognizant leaders at every level: Drive our business strategy and inspire teams around our future. Live the leadership behaviors, leading themselves, others and the business. Uphold our Values, role modeling them in every action and decision. Nurture our people and culture, creating a workplace where all can thrive.

At Cognizant, leadership transcends titles and is embodied in actions and behaviors. We empower our leaders at every level to drive business strategy, inspire teams, uphold our values, and foster an inclusive culture.

About The Role

As a Director, Services Marketing for Agentic BPS, you will make an impact by shaping and amplifying our market narrative across marketing and communications for Cognizant's Agentic Business Process Services practice, driving growth in a high-velocity, high-impact space through strategic narratives, capability awareness and demand generation programs, and high-engagement content.



You will be a valued member of the Intuitive Operations and Automation (Agentic BPS) Marketing team and work collaboratively with the practice's business leaders, Cognizant's global corporate marketing and communications teams, sales and solutioning teams, delivery teams, and industry analysts.

In This Role, You Will

• Own the end-to-end messaging and positioning strategy for the practice — defining the core narrative, value propositions, and differentiated AI and agentic story that resonates with clients, analysts, and internal stakeholders, grounded in market intelligence and competitive analysis.
• Drive a consistent, always-on, multi-channel marketing and digital presence — including the practice website, social media, practice decks, campaigns, and event materials — treating the web presence as a living, business-critical asset.
• Lead the systematic development of a robust case study library and reusable deal-support a

📌 Director, Services Marketing (Chennai)
🏢 Cognizant
📍 Chennai