About the Role

VIT Bhopal University is looking for a creative and proactive Media Production & PR Executive who can lead day-to-day visual media production while also supporting the universitys public relations and external communication activities.

This is primarily a hands-on media production role. The candidate should be comfortable shooting and editing videos, covering university events, creating digital and social media content, designing campaign creatives, and developing compelling visual stories.

Alongside media production, the role will also involve media outreach, press communication, event publicity, journalist coordination and institutional reputation building.

The ideal candidate should be someone who can shoot an event, edit a Reel, create a campaign visual, develop a story around the activity, and then coordinate with media to amplify it.

Key Responsibilities

Media Production & Visual Content

- Shoot and produce video content for university events, campaigns, student activities, academic initiatives, interviews and institutional communication.
- Handle photography and videography for major campus events, conferences, guest lectures, student activities, convocations, faculty interactions and promotional campaigns.
- Edit Reels, promotional videos, interviews, event highlights, teasers, advertisements and other short- and long-form content.
- Create engaging content for social media, digital campaigns, websites and university communication channels.
- Design posters, banners, thumbnails, social media creatives, advertisements and campaign assets.
- Develop creative concepts from briefs and independently execute them from production through final delivery.
- Handle video editing requirements including pacing, audio synchronization, color correction, transitions and basic visual effects.
- Maintain consistency in branding, typography, visual style, composition and overall creative quality.
- Build and maintain a structured archive of university photographs, video footage and media assets.
- Identify visually strong stories and moments from campus activities that can be converted into digital or media content.
- Coordinate with departments, faculty, student clubs and event teams to plan coverage in advance.
- Stay updated with current trends in video production, photography, design, Reels,



short-form content and social media storytelling.

Public Relations & Media Outreach

- Build and maintain relationships with regional, state and national media, especially education, mainstream and technology publications.
- Identify newsworthy university developments and convert them into strong media stories.
- Pitch university achievements, research developments, placements, student accomplishments, faculty expertise and institutional initiatives to relevant media.
- Draft press releases, media advisories, event notes, official communication and promotional write-ups.
- Coordinate journalists, photographers and media representatives during university events.
- Support media coverage for convocations, conferences, festivals, launches, academic events and VIP visits.
- Maintain media databases and systematically follow up with journalists and publications.
- Track print, digital and broadcast coverage and maintain PR reports.
- Coordinate with university leadership, faculty and departments to gather accurate information for public communication.
- Assist with digital reputation monitoring and communication during sensitive or time-critical situations.
- Coordinate with educational bloggers, influencers, digital publications and other relevant platforms.

Required Skills

- Strong hands-on ability in videography, photography and video editing.
- Strong proficiency in Adobe Premiere Pro, Photoshop and Illustrator, or equivalent professional tools.
- Good knowledge of camera operation, framing, lighting, composition and audio recording.
- Strong understanding of visual storytelling, editing pace, typography and design.
- Knowledge of After Effects, motion graphics or animation is an advantage.
- Ability to independently manage media projects from planning and shooting to editing and final delivery.
- Good understanding of social media content formats, especially Reels and short-form video.
- Excellent written and verbal communication skills in English and Hindi.




- Good understanding of media outreach, PR communication and journalist coordination.
- Ability to develop a strong story from an event, achievement or institutional activity.
- Strong organizational skills with the ability to manage multiple assignments and quick deadlines.
- Ability to work independently while coordinating effectively with multiple university stakeholders.

Experience & Qualifications

- 3–7 years of relevant experience in video production, photography, digital media, content creation, creative agencies, PR, communications or related roles.
- Strong preference for candidates whose primary experience is in media production with some exposure to PR, journalism or institutional communication.
- Experience working with universities, education institutions, EdTech, agencies, media organizations, brands or digital marketing teams will be an advantage.
- Formal education in Mass Communication, Journalism, Media, Film, Design, Visual Communication or a related discipline is preferred but not mandatory.
- Practical capability and quality of work will carry greater weight than formal qualifications.
- A strong portfolio/showreel demonstrating video, photography and creative work is mandatory.

What We Are Looking For

We are looking for someone who enjoys being on the ground and creating content rather than working only from a desk.

The candidate should be comfortable carrying a camera, covering an event, interviewing people, editing content, creating visuals and identifying compelling stories from everyday university activity.

At the same time, the person should understand how those stories can be amplified through journalists, publications, influencers and digital media.

The role is approximately 60% Media Production and 40% Public Relations & Communication.

Work Structure & Expectations

- Full time, primarily on-campus role at VIT Bhopal University.
- Candidate should be based in or willing to commute/relocate to the Bhopal/Ashta region.
- Regular presence will be required at university events and activities for photography, videography and media coverage.
- Some events may take place on weekends or outside regular working hours.
- The role requires strong ownership, responsiveness and the ability to deliver content quickly after events.

📌 Video Content Creator (Bhopal)
🏢 VIT Bhopal University
📍 Bhopal