Performance Marketer Executive

Experience: 3-4 Years
Industry Preference: EdTech / Digital Products
Employment Type: Full-Time

About the Role

Were looking for a creative, data-driven Performance Marketer with strong hands-on experience in Meta Ads & Google Ads.

The ideal candidate should preferably have experience in EdTech, especially in running paid campaigns to sell courses, webinars, workshops, memberships, or digital products.

Key Responsibilities

- Plan, launch, manage & optimize Meta and Google Ads campaigns.
- Drive leads, purchases, CPA & ROAS through continuous testing and optimization.
- Analyze campaign data and identify growth opportunities.
- Conduct creative analysis and identify winning hooks, angles, formats & messaging.
- Work with the creative team to develop high-performing ad concepts and briefs.
- Conduct competitor research across ads, offers, creatives and funnels.
- Continuously test current audiences, creatives, copies and offers.




- Use AI tools for research, copywriting, creative ideation, analysis and automation.

Requirements

- 3–4 years of hands-on performance marketing experience.
- Strong expertise in Meta Ads & Google Ads.
- Experience managing performance campaigns and budgets.
- Strong understanding of CTR, CPC, CPL, CPA, ROAS, CVR, CAC, etc.
- Strong creative thinking + analytical skills.
- Good understanding of copywriting and advertising psychology.
- Strong knowledge of AI tools.
- EdTech experience is highly preferred, especially selling courses/digital products.

Ideal Candidate

Someone who can think beyond “running ads” and understand:

Audience Hook Creative Offer Funnel Conversion Revenue

If you are data-driven, creative, curious and execution-focused, we’d love to hear from you.

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