About the Role

We are looking for a results-driven Performance Marketing Specialist who can independently plan, execute, manage, and optimise paid advertising campaigns across Google, Meta, and e-commerce platforms.

The ideal candidate should have strong hands-on experience with performance marketing, campaign optimisation, conversion tracking, and e-commerce advertising, with a clear understanding of how paid media contributes to traffic, conversions, revenue, and ROAS.

Key ResponsibilitiesGoogle Ads

- Plan, launch, manage, and optimise Google Ads campaigns across Search, Display, Shopping, and Performance Max.
- Manage e-commerce campaigns through Google Merchant Center and product feeds.
- Conduct keyword research, audience targeting, bid management, budget allocation, and campaign optimisation.
- Monitor CPC, CTR, CPA, conversion rate, ROAS, revenue, and other key performance metrics.
- Identify opportunities to improve campaign efficiency and scale successful campaigns.

Meta Ads

- Plan and manage Meta advertising campaigns across Facebook and Instagram.
- Set up and optimise campaigns for lead generation, conversions, sales, remarketing, and catalogue-based advertising.
- Manage audience segmentation, retargeting, lookalike audiences, creative testing, and budget allocation.
- Analyse campaign performance and continuously optimise towards business and revenue goals.

E-commerce Marketplace Advertising

- Manage paid advertising for e-commerce businesses and online stores.
- Handle Amazon Ads, including Sponsored Products and other relevant campaign formats.




- Manage product-level targeting, keyword targeting, bids, budgets, and campaign optimisation on Amazon.
- Work with Shopify-based e-commerce stores and understand the relationship between paid traffic, product pages, conversion rate, and revenue.
- Analyse product-level performance and identify opportunities for improving sales and ROAS.

Analytics Optimisation

- Monitor campaign performance and prepare regular performance reports.
- Analyse metrics such as ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, revenue, and spend.
- Conduct A/B testing across audiences, creatives, ad copies, landing pages, products, and campaigns.
- Identify underperforming campaigns and implement corrective actions.
- Scale campaigns while maintaining efficiency and profitability.
- Work with account, creative, and development teams to improve overall campaign performance.

Required Skills

- 2-4 years of hands-on experience in Performance Marketing / Paid Media.
- Strong practical experience with Google Ads and Meta Ads .
- Experience managing e-commerce advertising campaigns .
- Hands-on experience with Amazon Ads .
- Understanding of Shopify and e-commerce funnels .




- Experience with Google Merchant Center and product feeds.
- Solid understanding of conversion tracking and campaign attribution.
- Good understanding of ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, and revenue metrics.
- Strong analytical and data-driven approach.
- Ability to manage multiple campaigns and budgets simultaneously.
- Solid Excel/Google Sheets skills for campaign analysis and reporting.

Good to Have

- Experience working with digital marketing agencies and multiple clients.
- Experience with Google Analytics / GA4 and Google Tag Manager.
- Experience with Meta Pixel and Conversions API.
- Experience with Amazon Seller Central / Amazon marketplace operations.
- Experience handling significant monthly advertising budgets.
- Knowledge of landing page and CRO optimisation.
- Experience with other e-commerce marketplaces such as Flipkart or Myntra.

What We Are Looking For

We are looking for someone who is hands-on and execution-focused , not someone who has only theoretical knowledge of paid advertising.

The candidate should be comfortable taking ownership of campaigns from setup execution monitoring optimisation reporting scaling and should be able to explain how their campaigns have contributed to measurable business results.

Work Location: In person

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketing Specialist - Paid Media & E-commerce (Gandhinagar)
🏢 Socialee
📍 Gandhinagar