Sales & Marketing Head Residential Real Estate

Job Description

We are looking for an experienced and result-oriented Sales & Marketing Head with 78+ years of experience in Residential Real Estate Sales & Marketing. The candidate will be responsible for driving project sales, developing marketing strategies, generating and converting leads, managing sales and marketing teams, strengthening brand presence, and achieving overall revenue targets.

Key Responsibilities

Develop and execute the overall Sales & Marketing strategy for residential real estate projects.

Take complete ownership of the end-to-end sales and marketing process, from planning and lead generation to booking and closure.

Develop project-wise sales strategies, marketing plans, budgets, targets, and timelines.

Drive residential property sales by identifying target customer segments and implementing effective customer acquisition strategies.

Generate quality leads through digital marketing, social media, organic channels, referrals, events, property portals, channel partners, and other marketing initiatives.

Develop strategies for organic lead generation and lead conversion to reduce dependency on paid marketing.

Monitor the complete sales funnel — Lead Qualification Site Visit Follow-up Negotiation Booking Closure.

Work closely with the CRM and pre-sales teams to ensure timely lead allocation, follow-ups, customer engagement, and conversion.

Monitor site visit numbers, lead-to-visit ratio, visit-to-booking ratio, booking pipeline, and overall sales conversion.

Develop and maintain solid relationships with channel partners, brokers, referral partners, and other sales networks.





Drive channel partner activation and ensure regular lead generation and sales contribution from the channel network.

Lead and manage the sales, pre-sales, CRM, and marketing teams, ensuring achievement of individual and team targets.

Set monthly, quarterly, and annual sales targets and KPIs and monitor team performance against targets.

Conduct regular sales reviews and develop corrective strategies for underperforming teams or projects.

Manage pre-sales and post-sales coordination to ensure a smooth customer experience from enquiry through booking and beyond.

Work closely with customers during the sales process, including project presentations, site visits, negotiations, booking, and closure.

Coordinate with internal teams such as CRM, Legal, Finance, Projects, Operations, and Management for smooth execution of sales and customer-related processes.

Marketing & Branding

Plan and execute complete project marketing campaigns, from concept and strategy to execution and performance analysis.

Manage social media marketing, organic marketing, digital campaigns, property listings, content, events, and offline marketing activities.

Develop project-specific branding and positioning strategies.

Oversee the creation of brochures, flyers, banners, hoardings, presentations,



social media creatives, videos, project profiles, and other marketing collateral.

Work with designers, digital marketing teams, agencies, and other vendors to ensure consistent project branding.

Plan marketing campaigns for new project launches, inventory push, offers, events, and sales promotions.

Monitor marketing performance and ensure marketing spends contribute effectively to lead generation and sales conversion.

CRM, Sales Analytics & Reporting

Ensure effective CRM management and accurate tracking of all leads, customers, follow-ups, site visits, bookings, and closures.

Review daily and weekly sales pipeline and identify opportunities and bottlenecks.

Track key sales metrics such as:

Lead generation, Lead qualification, Site visits, Site visit conversion

Booking conversion, Sales value, Channel partner contribution

Project-wise sales performance

Prepare and present daily, weekly, and monthly sales & marketing MIS reports to senior management.

Use sales data and customer insights to improve marketing strategy and conversion performance.

Legal & Business Process

Ensure the sales team follows proper company policies, documentation procedures, and business processes.

Have a good understanding of real estate sales documentation, agreements, payment processes, customer documentation, and coordination with legal/finance teams.

Coordinate with legal and other internal departments to ensure smooth and compliant sales closures.

Maintain transparency and accuracy in customer communication, pricing, offers, and sales commitments.

📌 Marketing And Sales Manager - Real Estate (Bengaluru)
🏢 Sekhar Group
📍 Bengaluru