Role & responsibilities

1. Paid Advertising & Campaign Management

- Plan, launch and manage paid advertising campaigns across Meta Ads, Google Ads and LinkedIn Ads.

- Develop campaign strategies aligned with programme enrolments, lead generation and business objectives.

- Manage audience targeting, segmentation, retargeting and campaign budgets.

- Optimise campaigns to improve lead quality, conversions and cost efficiency.

2. Lead Generation & Conversion Optimisation

- Drive qualified leads for leadership development programmes, professional certifications, coaching and corporate training offerings.

- Monitor lead quality and conversion performance across campaigns.

- Identify opportunities to improve landing pages, advertising creatives, audience selection and messaging.

- Collaborate with relevant teams to improve the journey from initial enquiry to conversion.

3. Campaign Analytics & Performance Reporting

- Monitor and analyse campaign performance using relevant analytics and reporting tools.

- Track key performance indicators, including CTR, CPC, CPL, CPA, conversion rate and ROAS.

- Prepare campaign performance reports and provide actionable recommendations.

- Identify underperforming campaigns and implement data-backed optimisation strategies.

4. Testing & Continuous Optimisation

- Conduct A/B testing of ad creatives, copy, audiences, messaging and landing pages.

- Experiment with different campaign formats, targeting strategies and bidding approaches.

- Analyse campaign results to identify opportunities for improvement.





- Continuously optimise campaigns to improve acquisition efficiency and marketing outcomes.

5. Tracking & Measurement

- Support campaign tracking and conversion measurement using Google Analytics 4 (GA4), Google Tag Manager and Meta Pixel.

- Verify tracking implementation and identify potential measurement issues.

- Ensure campaign performance is evaluated using reliable data.

6. Cross-functional Collaboration

- Work closely with content, design and sales teams to develop effective marketing campaigns.

- Provide insights on audience behaviour, lead quality and campaign performance.

- Contribute to email, WhatsApp and other digital marketing initiatives whenever required.

Preferred candidate profile

- 23 years of relevant hands-on experience in performance marketing or paid digital advertising.

- Practical experience independently managing and optimising Meta Ads and Google Ads campaigns.

- Working knowledge of LinkedIn Ads and campaign optimisation.

- Solid understanding of lead-generation strategies, audience segmentation and conversion tracking.

- Experience analysing campaign performance using metrics such as CTR, CPC, CPL, CPA, conversion rate and ROAS.

- Working knowledge of GA4, Google Tag Manager and Meta Pixel.

- Experience with A/B testing, campaign reporting and performance optimisation.

- Strong analytical thinking, problem-solving and decision-making skills.

- Ability to interpret campaign data and translate insights into actionable improvements.

- Good communication skills and the ability to collaborate with cross-functional teams.

📌 Performance Marketing Specialist (Bengaluru)
🏢 Talent Corner HR Services
📍 Bengaluru