Key Responsibilities:

- Own the YouTube and Instagram strategy, including positioning, content pillars, formats and a 3-6 month growth roadmap

- Build both channels from scratch and set up the content engine, publishing cadence and processes

- Plan and run long-form shows, Shorts and Reels, from guest and topic research to scripting and episode planning

- Lead editors, designers and videographers on edits, thumbnails, hooks and post-production quality

- Review cuts and share transparent edit notes, and identify highlights and timestamps for clips

- Drive YouTube SEO and Instagram discovery through titles, thumbnails, keywords, captions, hashtags and retention

- Track performance weekly (CTR, watch time, retention, reach, saves, follower growth) and turn insights into experiments

- Create supporting carousels and social content, and repurpose across YouTube, Instagram.

- Source and coordinate guests, collaborators and creators

- Set and report on growth goals for subscribers, followers, views and engagement

Skills





- Proven experience building and scaling a YouTube channel and an Instagram page, ideally from scratch, with growth numbers you can share.

- Familiarity with AI video and content tools to speed up workflows and improve the quality of editing, scripting, thumbnails and repurposing.

- Deep understanding of YouTube SEO, the algorithm, thumbnails, retention and Instagram Reels and carousel mechanics

- Strong storytelling, scripting and editorial instincts, with a sharp eye for hooks and what makes content perform

- Hands-on experience managing editors, designers and freelancers

- Comfort with analytics tools such as YouTube Studio and Instagram Insights, and a data-driven approach to testing

- Strong communication and project management skills, and the ability to juggle multiple content pieces and deadlines

- Self-starter mindset with high ownership and minimal hand-holding

📌 Youtube Marketing Manager (Mumbai)
🏢 Moneylicious
📍 Mumbai