Job highlights

- Strong FMCG marketing and brand management experience with expertise in consumer insights, product positioning, pricing, and NPD
- Lead brand strategy, manage brand P&L;, drive integrated marketing across digital and trade channels, and ensure profitable growth

VP Marketing FMCG | Brand Building & Growth About the Company A fast-growing Indian clean-label food and FMCG company focused on toxin-free, preservative-free products, with direct farmer sourcing and end-to-end traceability.

Role: VP Marketing

Role Overview A high-impact leadership role responsible for building a premium, nationally recognised FMCG brand across Spices, Fresh Food and Healthy Snacking. The role will drive brand strategy, consumer insights, category growth, brand P&L; and integrated marketing initiatives, ensuring strong business outcomes and return on marketing investments.

Key Responsibilities

- Own brand strategy, positioning, brand P&L; and category growth across the product portfolio.
- Drive consumer insights, market research, pricing strategy and recent product development (NPD).
- Lead integrated marketing initiatives across digital,



performance marketing, influencer marketing, PR, content and creative.
- Develop differentiated brand propositions and strengthen consumer engagement.
- Drive channel-led brand building and market activation across Quick Commerce, Modern Trade and General Trade.
- Accelerate General Trade and Modern Trade penetration while sustaining growth in Quick Commerce.
- Manage marketing budgets, campaign effectiveness and ROI to deliver profitable growth.
- Partner with cross-functional teams to align marketing strategy with business objectives.

Ideal Candidate Profile
- Strong experience in FMCG marketing, brand management and consumer-led brand building.
- Proven ability to scale brands, drive category growth and manage brand P&L.;
- Strong understanding of consumer insights, product positioning, pricing and NPD.
- Experience across digital, performance marketing and offline trade marketing.
- Commercially astute, analytically strong and creative, with a clear focus on marketing ROI and business growth.

📌 Vice President of Marketing (Spices and Food) (Mumbai)
🏢 Icresset
📍 Mumbai