Job Summary

We are looking for a motivated and organised executive to support the company's telecalling, lead generation, and digital marketing activities. The role combines direct communication with potential customers and hands-on execution of online marketing campaigns.

The selected candidate will contact prospective customers, follow up on business inquiries, manage paid advertising campaigns, support website search optimisation, and maintain the company's social media presence.

Key Responsibilities:-

Telecalling and Lead Generation

- Make outbound calls to prospective customers and follow up on inquiries received through the company's marketing channels.
- Introduce the company's fire safety products, solar energy solutions, and engineering services to potential customers.
- Understand customer requirements and identify suitable business opportunities.
- Qualify leads and arrange appointments, meetings, or site visits for the sales and technical teams.
- Maintain customer details, call records, follow-up schedules, and lead status in the company's CRM or designated tracking system.
- Coordinate with the sales team to ensure timely follow-up on inquiries and marketing-generated leads.

Digital Advertising and Performance Marketing

- Create, manage, and optimise paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
- Assist in planning campaigns for lead generation, customer inquiries, website traffic, and brand awareness.
- Conduct keyword research, audience selection, and competitor analysis for relevant campaigns.
- Monitor campaign expenditure, clicks, inquiries, cost per lead, and conversion performance.
- Test different advertisements, audiences,



and campaign settings to improve results.
- Work with the sales team to evaluate lead quality and identify opportunities to improve campaign performance.

SEO and Website Optimisation

- Perform keyword research and basic on-page SEO activities.
- Assist in optimising website content, page titles, meta descriptions, and landing pages.
- Monitor website traffic, search performance, and indexing using relevant digital marketing tools.
- Identify opportunities to improve organic visibility and generate relevant customer inquiries.
- Support search engine marketing activities through paid search campaigns and keyword optimisation.

Social Media Management

- Manage the company's business profiles on Facebook, Instagram, and LinkedIn.
- Prepare a content calendar and schedule regular posts related to products, services, projects, and company updates.
- Write captions and coordinate the preparation of promotional creatives, banners, and short videos.
- Monitor social media comments and messages and forward relevant inquiries to the sales team.
- Review engagement and content performance to improve future social media activities.

Reporting and Coordination

- Prepare regular reports on calling activities, qualified leads, appointments, advertising performance,



and social media activities.
- Maintain accurate records of lead sources and follow-up activities.
- Coordinate with the sales and technical teams to support lead conversion.
- Share customer feedback and campaign insights with the reporting manager.
- Work towards mutually agreed calling, lead generation, and marketing performance targets.

Required Qualifications and Experience

- Minimum 6 months of experience in telecalling, inside sales, digital marketing, or a related role.
- Practical knowledge of Google Ads and Meta Ads is preferred.
- Basic understanding of SEO, paid search advertising, and social media management.
- Good verbal and written communication skills.
- Ability to use spreadsheets, maintain records, and prepare basic performance reports.
- Familiarity with Google Analytics 4, Google Search Console, CRM software, or conversion tracking will be an advantage.

Candidates with experience in solar energy, fire safety, electrical products, manufacturing, construction, or other B2B industries will be preferred.

Educational Qualification

Higher Secondary (12th pass) or a Bachelor's degree in any discipline. A certification in digital marketing or performance marketing will be an advantage.

Skills Required

- Customer communication and follow-up
- Google Ads and Meta Ads campaign management
- Basic SEO and website optimisation

- Social media content planning

- Lead management and reporting
- Analytical thinking and time management

Pay: ₹10,000.00 - ₹12,000.00 per month

Perks

- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Telecalling and Digital Marketing Executive (Howrah)
🏢 Bharat Engineering And Services Private
📍 Howrah