16 Oct
|
Techflow Enterprises
|
Ahmedabad
16 Oct
Techflow Enterprises
Ahmedabad
1. Content Planning &
- Technical Writing
- Develop and maintain a content calendar aligned with products, industries, applications, campaigns, and business objectives.
- Write website pages, technical articles, product descriptions, FAQs, email campaigns, social media content, and video scripts.
- Research industry trends, customer requirements, product applications, and relevant search keywords.
- Verify technical specifications, units, product claims, and application limitations with the concerned technical team.
1. Case Studies, Customer Stories &
- Testimonials
- Develop customer case studies using actual project records, installation photographs, and approved performance data.
- Prepare customer interview questions, success stories, testimonials, and project highlights.
- Coordinate with sales and technical teams to collect relevant information and obtain necessary approvals.
- Maintain supporting evidence for published claims and ensure customer permissions are obtained before publication.
1. Thought Leadership &
- Corporate Communication
- Develop technical articles, expert viewpoints, industry insights, and thought-leadership content.
- Prepare corporate updates covering company capabilities, achievements, product developments, partnerships, exhibitions, and events.
- Coordinate with management and subject-matter experts to validate technical information and obtain approvals for sensitive communications.
1. Graphic Designing &
- Marketing Collateral
- Independently design brochures, product catalogues, presentations, product booklets, social media creatives, banners, and exhibition/event materials.
- Maintain consistent brand identity, typography, layouts, colours, and visual standards across marketing materials.
- Create and maintain editable design files, reusable templates, and organised creative assets.
- Check content accuracy, spelling, readability, image quality, print dimensions, and final exports before release.
1. Social Media &
- Website Content Management
- Manage approved organic social media content planning, scheduling, publishing, and repurposing.
- Publish and update website content through the Content Management System (CMS).
- Ensure proper formatting, working links, images, metadata, and calls to action before publishing.
- Repurpose content across websites, social media, email campaigns, and sales enablement materials.
- Monitor content performance and recommend improvements based on audience engagement and relevant metrics.
1. Video Production, Photography &
- Multimedia
- Plan and capture routine product, factory, installation, employee, and event footage.
- Independently edit short-form videos, product explainers, reels, project stories, and event recaps.
- Add captions, graphics, transitions, voiceovers, and suitable audio where required.
- Make effective use of existing photographs and video footage to create new marketing assets.
- Maintain authenticity of installation photographs and project evidence. Coordinate major productions as separately planned projects.
Required Skills &
- Competencies
- Strong English writing, editing, proofreading, and research skills.
- Ability to understand technical or industrial products and explain complex information in simple language.
- Hands-on graphic design skills using Adobe Photoshop, Illustrator, InDesign, Canva, or equivalent tools.
- Video editing proficiency using Adobe Premiere Pro, Adobe After Effects, DaVinci Resolve, or equivalent software.
- Basic photography and video shooting skills.
- Experience with website CMS platforms such as WordPress or equivalent.
- Understanding of SEO fundamentals, keyword research, on-page SEO, and content optimisation.
- Familiarity with social media publishing tools and content performance analytics.
- Robust attention to detail, time management, coordination, and independent execution.
- Ability to manage multiple content projects and meet deadlines.
Preferred candidate profile
📌 Technical Content Specialist (Ahmedabad)
🏢 Techflow Enterprises
📍 Ahmedabad