Department : Sales & Business Development

Reporting To : Management Head

Location : Perinthalmanna/Calicut (As per company requirements)

Job Overview

Winstud Academy is an established education and skill development institution offering career-oriented courses across 12+ high-demand fields. The institution focuses on industry-relevant training, recognised certifications, and academic partnerships.

The Sales Team

Lead will drive B2B sales, develop institutional partnerships, and expand market reach. The role requires regular travel for institutional visits, client meetings, and deal closures alongside Management, offering opportunities for growth in sales leadership and strategic business development.

Key Roles & Responsibilities

1. Team Management & Target Achievement

- Supervise Business Development Executives (BDEs) and monitor their daily activities and performance.
- Set and communicate individual and team targets, conduct regular performance reviews, and address performance gaps.
- Take direct responsibility for achieving personal and team sales targets.

2. ERP-Based Lead Management

- Monitor all leads through the designated ERP system, ensuring accurate updates, timely follow-ups, and proper lead allocation.
- Track lead status, client interactions, conversion stages, and pending actions.
- Review ERP reports to identify missed follow-ups, inactive leads, and sales pipeline bottlenecks.
- Ensure all BDEs maintain accurate and up-to-date lead records.

3. Lead Generation & Field Activities

- Generate leads independently through institutional visits, market research, networking, referrals, and direct outreach.
- Conduct client meetings and field visits to explore new business opportunities.
- Identify prospective institutions and markets to expand Winstud Academy’s reach.

4. Sales Conversion & Closing

- Take ownership of qualified leads requiring final discussions, negotiations, and closure.




- Strong presentation skills are essential, as the candidate will be responsible for presenting Winstud Academy’s offerings to institute owners and other key decision-makers.
- Ensure smooth lead handovers from BDEs by reviewing client requirements and interaction history.
- Monitor closing-stage leads, expected conversions, and lost opportunities to improve conversion rates.
- Must be willing to travel with the Management for client meetings, institutional visits, business development discussions, and deal closures.

5. Reporting & Performance Reviews

- Ensure timely daily reporting by BDEs and prepare weekly sales performance reports.
- Present team performance, target achievement, pipeline status, conversions, and action plans during review meetings.

6. Coordination & Accountability

- Coordinate with Management, Operations, and Marketing teams to improve lead quality and sales execution. Escalate client concerns, operational challenges, and process gaps that may affect sales outcomes.
- Maintain professional client communication, reporting discipline, and accountability for assigned responsibilities.

Key Performance Indicators (KPIs)

1. Sales Achievement – Individual and team target attainment.
2. Lead Conversion – Conversion rate and successful closures.
3. ERP Compliance – Accuracy and timeliness of lead updates and follow-ups.
4. Lead Generation – Quality and volume of independently generated leads.
5. Team Performance – BDE productivity and target achievement.
6. Reporting & Follow-ups – Timely reports and effective pipeline management.

Specific targets and performance benchmarks will be assigned by Management. Required Skills & Competencies

- Experience in sales, business development, or team management.
- Robust communication, negotiation, and closing skills.
- Working knowledge of ERP/CRM systems and sales pipeline tracking.
- Ability to analyse sales performance and prepare reports.
- Willingness to undertake field visits and independent lead generation.

📌 Team Lead (Kozhikode)
🏢 Winstud Academy
📍 Kozhikode