: Strategy Head – Brand Management

Location: Delhi NCR

Experience: 6–10 Years

Employment Type: Full-Time

Department: Brand Strategy & Marketing

About the Role

We are looking for a strategic and creative Strategy Head – Brand Management to lead brand positioning, communication strategy, brand development, and integrated marketing initiatives. The ideal candidate will have a strong understanding of consumer behaviour, brand storytelling, market research, and campaign planning, with the ability to translate business objectives into impactful brand strategies.

Key Responsibilities

Brand Strategy & Positioning: Develop brand strategies, positioning statements, value propositions, and communication frameworks aligned with client objectives.

Brand Identity & Communication: Ensure consistent brand messaging, tone of voice, visual identity, and communication across all marketing channels.

Campaign Strategy: Conceptualise and lead integrated brand campaigns across digital, social media, print, outdoor, influencer marketing, and other relevant platforms.

Market Research & Insights: Conduct competitor analysis, market research, audience segmentation, and consumer behaviour studies to identify brand growth opportunities.

Client Relationship Management: Work closely with clients to understand business challenges, present strategic recommendations, and manage brand expectations.

Creative Direction: Collaborate with creative, content, design, social media, and digital marketing teams to develop compelling brand communication and campaign concepts.

Brand Development: Build brand guidelines, messaging frameworks, campaign themes, and long-term brand development roadmaps.

Brand Performance: Monitor brand awareness, engagement, sentiment, share of voice,



and other relevant brand health metrics.

Team Leadership: Lead, mentor, and guide strategy, account management, content, and creative teams to ensure quality and consistency.

Business Growth: Identify opportunities for account expansion, current brand initiatives, and additional strategic services.

Presentation & Reporting: Prepare brand strategy decks, campaign proposals, quarterly reviews, and strategic recommendations for clients and senior management.

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

6–10 years of experience in brand management, brand strategy, advertising, or integrated marketing.

At least 2–3 years of experience in a strategic leadership or managerial role.

Strong expertise in brand positioning, consumer insights, campaign planning, and brand communication.

Experience working with creative agencies, brands, or multiple client accounts.

Excellent presentation, storytelling, communication, and strategic thinking skills.

Ability to translate business goals into creative and commercially effective brand strategies.

Strong understanding of digital and traditional media, social media trends, and integrated brand campaigns.

Proficiency in market research, competitor analysis, and brand performance measurement.

Key Performance Indicators (KPIs)

Brand awareness, recall, and positioning improvement.

Client satisfaction and account retention.

Quality and effectiveness of brand strategies and campaigns.

Campaign engagement and audience response.

Consistency of brand identity and communication.

Successful execution of brand development initiatives.

- Account growth and contribution to business revenue.

📌 Strategy Head – Brand Management (New Delhi)
🏢 SocialVocial
📍 New Delhi