State Head Lighting

Company: Sturlite Electric Private Limited

Department: Sales Lighting

Designation: State Head

Location: Jharkhand (Ranchi)

Reporting To: Vice President – Sales / Lighting Business Head

Channel: B2C / General Trade

About Sturlite

Sturlite Electric Private Limited is a growing electrical products company with a presence across India. Its product portfolio includes LED Lighting, Wires & Cables, Switchgear, Switches, Solar and other product categories. Sturlite is focused on market expansion, distribution excellence, product innovation and building strong dealer and distributor relationships.

Role Purpose The State Head – Lighting will be responsible for driving state-level business growth, revenue, profitability, market expansion and channel development. The role involves developing a strong distributor and dealer network, leading the state sales team, increasing primary and secondary sales, and strengthening Sturlite's market presence across the assigned state.

Key Responsibilities

- Develop and execute the state sales strategy to achieve monthly, quarterly and annual business targets.
- Own state-level revenue, profitability, sales growth and collection targets.
- Expand the distributor, dealer and retailer network across existing and untapped markets.
- Drive primary and secondary sales through the B2C / General Trade channel.
- Lead, coach and develop the sales team, including Regional Sales Managers, Area Sales Managers and Sales Executives, as applicable.
- Identify new market opportunities, appoint channel partners and improve retail penetration.




- Build strong relationships with distributors, dealers, retailers, electricians and other market influencers.
- Monitor competitor activities, pricing, trade schemes, product launches and market trends.
- Plan and execute trade promotions, product launches, dealer engagement and brand visibility initiatives.
- Review distributor performance, stock availability, secondary sales, outstanding payments and channel profitability.
- Prepare state-level business plans, sales forecasts, MIS reports and market development plans.
- Coordinate with marketing, finance, supply chain and other internal teams to ensure smooth business operations.
- Conduct regular market visits and business reviews to improve sales productivity and market coverage.
- Recruit, train and retain sales talent to build a high-performing state sales organization.

Required Experience and Qualifications
- 12–18 years of overall experience in sales within the Lighting, Electricals or FMEG industry.
- Minimum 4–5 years of experience in a State Head, Regional Sales Manager or equivalent senior sales leadership role.
- Solid experience in B2C sales, general trade, dealer and distributor management.




- Proven track record of achieving sales targets and expanding market share.
- Experience in managing large territories, sales teams and channel partners.
- Strong understanding of primary sales, secondary sales, distribution, retail penetration and collections.
- Graduate in any discipline; MBA in Sales or Marketing will be an advantage.
- Willingness to travel extensively across the assigned state.

Key Skills
- State Sales and Business Planning
- B2C / General Trade Sales
- Lighting and Electrical Product Knowledge
- Distributor and Dealer Network Development
- Primary and Secondary Sales
- State-Level Business and Profitability Management
- Team Leadership and Development
- Market Expansion and Retail Penetration
- Sales Forecasting and MIS
- Negotiation and Stakeholder Management
- Trade Marketing and Competitor Analysis
- Credit Control and Collections

Key Performance Indicators (KPIs)
- Achievement of state sales and revenue targets.
- Growth in primary and secondary sales.
- New distributor and dealer appointments.
- Increase in active retail outlets and market coverage.
- Improvement in market share and product visibility.
- Collection efficiency and control of outstanding payments.
- Sales team productivity and retention.
- Distributor performance and channel profitability.

Preferred Candidate Profile Candidates from established Lighting and Electrical brands with strong B2C / General Trade experience, an established dealer-distributor network, state-level business ownership and proven team leadership will be preferred.

📌 State Head (Ranchi)
🏢 Sturlite Electric Private
📍 Ranchi