Company: Khandelia Oils & General Mills | Brand: Mashal Mustard Oil

Location: Chandigarh | Coverage: Punjab & Other States

Experience: 8–12 Years | Industry: FMCG / Edible Oil

Role Summary: Lead General Trade sales, distribution expansion and field execution across Punjab and multiple states.

Key Responsibilities:

- Drive primary and secondary sales across assigned markets.
- Develop distributor, wholesaler and retail networks.
- Set and monitor state, territory, distributor and salesperson targets.
- Drive distribution, market coverage, outlet productivity and collections.
- Monitor SFA/ERP data, PJP, beat plans, attendance and daily execution.
- Lead, mentor and hold the field sales team accountable to KPIs.
- Manage trade schemes, margins, promotions and market development.




- Conduct regular market visits and identify business opportunities.
- Monitor receivables, credit and distributor performance.

Ideal Profile:

- MBA / PGDM in Sales & Marketing from a premier institute.
- 8–12 years of strong FMCG General Trade experience; edible oil preferred.
- Proven experience managing multi-state sales teams and distributor networks.
- Strong understanding of primary/secondary sales and market credit.
- Data-driven, hands-on leader with solid field execution skills.
- Strong command of ERP, SFA, CRM and Excel.
- Willing to travel extensively across Punjab and other states.

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📌 State Head-Sales Punjab (Chandigarh)
🏢 Khandelia Oil And General Mills
📍 Chandigarh