Position Overview

We are looking for an experienced Senior PPC Specialist / Team Leader to lead paid advertising campaigns for B2B and B2C clients. You will own PPC campaigns end to end, from strategy and execution to optimization and reporting, while mentoring a team and driving measurable business growth.

Key Responsibilities

- Develop and execute PPC strategies across Google Ads, Microsoft Ads, Meta Ads and other platforms
- Manage Search, Display, Shopping, Performance Max, Video and Remarketing campaigns
- Monitor and improve CTR, CPC, CPA, CPL, ROAS and conversion rate
- Set up and troubleshoot tracking using GA4, GTM, Meta Pixel and CAPI
- Recommend landing page and CRO improvements to lift conversions
- Prepare regular performance reports with clear, actionable insights
- Manage and forecast monthly ad budgets across multiple accounts
- Lead, coach and review the work of PPC Executives and Specialists
- Build PPC processes, SOPs and quality standards
- Stay updated on new platform features,



automation and AI tools

Required Qualifications
- 4-6+ years of hands-on PPC / performance marketing experience
- Proven success with B2B and B2C, lead generation and eCommerce campaigns
- Experience leading or mentoring PPC teams
- Expert-level Google Ads skills and solid Microsoft Ads and Meta Ads knowledge
- Advanced understanding of GA4, GTM, conversion tracking, attribution and CRO
- Strong skills in Excel, Google Sheets and reporting dashboards (Looker Studio preferred)
- Strong analytical, communication and leadership skills

Preferred Certifications Google Ads, Google Analytics and Meta Blueprint

Key Performance Expectations

Qualified leads, conversion volume, CPL, CPA, ROAS, revenue growth, client retention and team performance

Pay: Up to ₹900,000.00 per year

Work Location: In person

📌 Sr. PPC Strategist (Ahmedabad)
🏢 Netclues Technologies
📍 Ahmedabad