Role Mandate

- Own CP-sourced lead and visit generation.
- Develop a focused network of productive brokers, commercial consultants, wealth / investor connectors and local business networks rather than a large inactive database.

Key Responsibilities

- Map, onboard, segment and activate CPs relevant to Grade-A commercial office buyers and investors.
- Create weekly CP activation plans: meetings, project presentations, broker events, site previews, micro-market outreach and reactivation.
- Build relationships with commercial brokers, investment advisors, local business associations, industrial / SME networks and HNI connectors.
- Ensure CPs understand product positioning, inventory, price band, investment case, payment plan and key objections.
- Track CP-level funnel: active CPs, leads, qualified leads, visits, negotiations, bookings, value and conversion.
- Coordinate with Closing Head for CP-led site visits and deal progression; prevent lead ownership disputes.
- Identify top-performing CPs and create structured engagement / recognition plans within approved company policies.
- Provide competitor intelligence, buyer feedback and market pricing insights to Site Head and Marketing.

Commercial Grade-A Readiness – Must Have

- Solid and active Pune CP network with evidence of actual productivity,



not merely contact counts.
- Commercial office / retail / investor-sales exposure preferred; must understand how the commercial buyer differs from a residential end user.
- Able to pitch yield, appreciation, tenant / leasing potential and location economics to CPs.
- Strong field orientation; should spend meaningful time in the market, not only at site.

Key Performance Indicators

- Active productive CP count
- CP-sourced qualified leads and visits
- CP visit-to-booking conversion
- Bookings / revenue from CP channel
- Productivity per active CP
- New strategic CP relationships
- CP reactivation rate
- Source attribution accuracy

Candidate Profile

- Networked, energetic and persuasive.
- Strong relationship builder with disciplined follow-up.
- Comfortable leading a small field team and personally opening doors.
- Commercially mature and able to protect pricing / brand positioning.

Knockout / Avoid Profiles

- Candidate with only residential broker networks and no ability to upgrade the conversation.
- High activity but low conversion sourcing profile.
- Overdependence on incentives / schemes as the only CP activation lever.
- CRM and lead-registration discipline.

PCMC market knowledge needed

📌 Sourcing Head- Real Estate (Pune)
🏢 91HR
📍 Pune