: Social Media Specialist

Company: V-Rich Natural Products Pvt. Ltd.

Brands: V-Rich & Yogurt Alley

Department: Marketing

Experience: 2 to 4 Years

Location: Hyderabad

Employment Type: Full-Time, On-Site

Role OverviewWe are looking for a creative and data-driven Social Media Specialist to manage and grow the digital presence of V-Rich and Yogurt Alley. The ideal candidate will be responsible for developing social media strategies, planning engaging content, coordinating content production, managing online communities, identifying emerging trends, and improving brand visibility and audience engagement across digital platforms.

The candidate should have robust creative thinking, excellent copywriting skills, a good understanding of social media algorithms, and the ability to use performance insights to improve content effectiveness.

Key Responsibilities1.

Social Media

Strategy &

• Planning

- Develop social media strategies, content pillars, brand tone of voice, and platform priorities for V-Rich and Yogurt Alley.
- Create monthly content calendars and weekly publishing plans.
- Manage social media presence across Instagram, Facebook, YouTube, LinkedIn, Pinterest, Reddit, and other relevant platforms.
- Ensure consistent publishing schedules and adapt content to suit each platform's audience and format.
- Align social media activities with brand awareness, audience engagement, product discovery, and business objectives.

2.

Content

Ideation &

• Copywriting
- Develop creative content ideas, engaging hooks, captions, scripts, headlines, on-screen text, and calls to action.
- Identify trending topics, audio, formats, memes, and conversations relevant to the brands.
- Create engaging content concepts for reels, stories, carousels, static posts, polls, and short-form videos.
- Ensure content reflects brand guidelines and communicates accurate product information.
- Develop storytelling approaches that appeal to both youth-oriented audiences and consumers seeking quality and trust.

3.

Content

Production &

• Coordination
- Prepare creative briefs for designers, videographers, and editors.
- Share clear instructions on content objectives, target audience, references, visual direction, deliverables, and deadlines.




- Coordinate with internal creative teams to ensure timely content production and publication.
- Review creative outputs, provide constructive feedback, and manage revisions.
- Maintain consistency in visual identity, messaging, and content quality across platforms.

4. YouTube & • Short-Form Video Management
- Plan and coordinate YouTube Shorts and relevant long-form video content.
- Optimise titles, descriptions, thumbnails, metadata, and publishing schedules.
- Collaborate with the production team to improve video storytelling and audience retention.
- Track video views, watch time, subscriber growth, and engagement.
- Identify opportunities to repurpose content across Instagram, YouTube, and Facebook.

5.

Community

Management
- Manage comments, direct messages, mentions, and audience interactions across social media platforms.
- Respond to customer queries professionally and in line with brand communication guidelines.
- Monitor brand mentions, conversations, and audience sentiment.
- Identify frequently asked questions, customer feedback, and user-generated content opportunities.
- Build an active online community and strengthen relationships with existing and potential customers.

6.

Social Media

Campaigns &

• Collaboration
- Coordinate social media campaigns for product launches, seasonal promotions, festivals, sampling activities, and brand initiatives.
- Work closely with marketing, performance marketing, design, and sales teams to ensure integrated campaign execution.
- Coordinate with influencer and creator marketing teams to support content collaborations when required.
- Ensure timely delivery of campaign content and consistent communication across channels.

7. Analytics & • Performance Reporting
- Monitor social media performance using Meta Business Suite, Instagram Insights, YouTube Studio,



and other relevant tools.
- Prepare weekly performance reports and monthly channel reviews.
- Track reach, engagement rate, follower growth, profile visits, audience retention, traffic, and content performance.
- Identify high-performing content formats and opportunities for improvement.
- Recommend experiments and data-backed strategies to improve engagement, reach, and audience growth.

What We Are Looking For
- Minimum 2 years of experience in social media management or content marketing.
- Proven experience managing social media accounts for brands, businesses, or consumer-facing products.
- Excellent English writing, editing, and communication skills.
- Strong understanding of Instagram, YouTube, Facebook, and other relevant social platforms.
- Knowledge of social media trends, algorithms, content formats, and audience behaviour.
- Experience creating content calendars, writing captions, developing creative briefs, and coordinating content production.
- Familiarity with Meta Business Suite, Instagram Insights, YouTube Studio, and social media scheduling tools.
- Ability to analyse performance metrics and translate insights into actionable improvements.
- Strong organisational skills and the ability to manage multiple brand accounts and deadlines independently.
- Creative thinking, attention to detail, and a proactive approach to content planning.

Preferred Qualifications
- Experience in FMCG, food, dairy, D2C, lifestyle, or consumer brands.
- Basic understanding of SEO, social media discoverability, and digital marketing analytics.
- Familiarity with Canva or other creative tools for basic content preparation.
- Experience with social listening, UGC campaigns, and community-building initiatives.

Why Join V-Rich?Join a growing natural foods business and help shape the digital presence of V-Rich and Yogurt Alley. You will have the opportunity to experiment with creative formats, build engaged online communities, collaborate with cross-functional teams, and contribute directly to brand awareness and growth. Interested candidates can share their resume along with links to social media accounts or campaigns they have managed.

📌 Social Media Specialist (Hyderabad)
🏢 V-Rich Natural Products
📍 Hyderabad