About the Role

Social Media Marketing will manage social media for Business Standard, focusing on organic engagement and growth, and supporting these with social and SEM campaigns. The role requires a deep understanding of social media platforms and performance marketing.

Key Responsibilities

- Managing social media for Business Standard, complementing the editorial effort with a focus on organic engagement and growth.

- Planning and executing campaigns across platforms for top, mid, and bottom funnel objectives.

- Contributing to the entire process from concept to execution, including working with the creative team, ensuring timely delivery of creatives, and coordinating with the editorial team.

- Tracking competition, understanding global best practices, and ensuring Business Standard has the best social/digital creative and execution among financial publishers in India.

- Buying social/Google Ads as required and using data and insights to maximize effectiveness.

- Building a committed online community and developing and nurturing influencers.

- Keeping salience, acquisition, and retention as base objectives in mind, aiming for the best possible organic results/return on spends.





Requirements

- A graduate with good results. Post-graduation or certification in relevant fields is preferable.

- Excellent understanding of social media platforms (Facebook, Twitter, Instagram, LinkedIn) and how to utilize them organically.

- A logical and rational approach to marketing with a good sense of aesthetic.

- Proven work in social and digital marketing, with experience in planning and executing initiatives for social/digital engagement.

- Understanding and some exposure to different social and digital tools, including Google Analytics and AdWords, Meta ads.

- Ability to write well in simple and contemporary English, especially in a social tone.

Preferred Qualifications

- Post-graduation or certification in relevant fields.

- Experience with social and digital tools like Google Analytics and AdWords, Meta ads.

What We Offer

- Competitive salary in the range of 8-15 LPA.

- Chance to work with a reputable financial publisher.

- Chance to enhance your skills in social media and digital marketing.

📌 Social Media Marketing Specialist (Mumbai)
🏢 GoodSpace
📍 Mumbai