About the Role

We are looking for a creative, energetic, and trend-savvy Social Media Content Creator to manage and grow our social media presence, particularly on Instagram.

We are a Banarasi saree manufacturing and wholesale business. The candidate will work directly from our office and manufacturing setup, observe our daily operations, understand our products and production processes, and turn them into engaging content that attracts prospective buyers, retailers, wholesalers, and business clients.

We want someone who actively follows Instagram trends, understands how content performs on social media, and knows how to create engaging Reels, posts, Stories, and other formats that capture attention and generate business enquiries.

This is not just a video-editing job. We are looking for someone who can take ownership of our social media presence, develop content ideas independently, shoot and create content, appear on camera when required, and work towards generating genuine customer enquiries and sales.

Part-time candidates with the right creativity, skills, and commitment are welcome to apply.

Key Responsibilities1. Content Creation & Reels

- Regularly create engaging Instagram Reels showcasing our sarees, products, manufacturing processes, and everyday factory activities.
- Observe daily business operations and identify compelling stories, processes, and moments that can be converted into engaging content.
- Create product-focused videos that highlight saree designs, colours, craftsmanship, weaving, printing, and other unique aspects of our business.
- Develop creative concepts for product showcases, behind-the-scenes videos, educational content, and entertaining Reels.
- Shoot, edit, and publish high-quality videos and photographs.
- Create Instagram posts, carousels, Stories, and other relevant content formats.
- Ensure that the content looks professional, engaging, and suitable for our target audience.

1. Instagram Trends & Algorithm

- Stay updated with current Instagram trends, popular Reel formats, audio, hooks, editing styles, and content strategies.
- Understand Instagram's recommendation system and the factors that influence reach, engagement, watch time, and shares.
- Identify relevant trends and adapt them creatively to our saree manufacturing business.
- Develop strong opening hooks to capture viewers' attention within the first few seconds.




- Experiment with different content formats to identify what performs best.
- Keep track of competitor content and successful creators in the saree, fashion, textile, and ethnic-wear industries.
- Consistently bring fresh ideas rather than repeatedly creating the same type of content.

1. On-Camera Presentation & Speaking

- Confidently speak on camera when presenting products or explaining manufacturing processes.
- Create videos that communicate product features, craftsmanship, saree details, and the value of buying directly from a manufacturer.
- Develop engaging scripts and talking points for Reels.
- Interview team members or showcase different aspects of the manufacturing process when appropriate.
- Communicate naturally and confidently rather than making videos feel overly scripted or artificial.

1. Social Media Management

- Manage the company's Instagram account and other relevant social media platforms.
- Plan a consistent content calendar for Reels, posts, and Stories.
- Write engaging captions, calls to action, and relevant hashtags.
- Ensure content is published consistently and on schedule.
- Respond to relevant comments and coordinate incoming business enquiries with the sales team.
- Maintain a consistent brand identity and professional online presence.
- Coordinate with management to understand business priorities, new collections, and products that need promotion.

1. Business Enquiries & Sales Growth

- Create content designed to attract saree retailers, wholesalers, boutique owners, resellers, and other prospective buyers.
- Highlight our manufacturing capabilities, product variety, craftsmanship, and wholesale offerings.
- Develop content that builds trust and encourages potential customers to contact us for business.
- Use appropriate calls to action to encourage enquiries through Instagram DMs, WhatsApp, or other business channels.
- Track which content generates meaningful enquiries and prospective customers.
- Coordinate with the sales team to understand the quality of leads generated through social media.




- Continuously improve the content strategy based on actual performance and business results.

Requirements
- Strong understanding of Instagram Reels, Stories, posts, and current content trends.
- Prior experience creating content for social media accounts.
- Good understanding of Instagram reach, engagement, audience retention, and content performance.
- Excellent creativity and a strong visual sense.
- Good communication skills and confidence speaking on camera.
- Ability to shoot and edit videos using a smartphone or camera.
- Working knowledge of video-editing applications and content creation tools.
- Ability to write engaging captions and develop creative content ideas.
- Proactive, energetic, and willing to experiment with new approaches.
- Ability to work independently and take responsibility for social media activities.
- Willingness to work from our office and capture real activities as they happen.

Preferred Qualifications
- 1–3 years of experience in social media content creation or management.
- Experience managing Instagram accounts for fashion, saree, textile, lifestyle, or retail businesses.
- A portfolio of previously created Reels, videos, or social media accounts.
- Experience generating customer enquiries or leads through social media.
- Knowledge of basic analytics and social media performance tracking.

Candidates must share their previous work or portfolio while applying.

What We Expect

We are looking for someone who takes genuine interest in content creation and understands what makes people stop scrolling, watch a video, share it, and enquire about a product.

The candidate should be willing to explore the factory, interact with people, understand our products, identify content opportunities, and consistently bring new ideas to the table.

We do not want someone who simply uploads photographs and occasionally posts a Reel. We want someone who can independently manage our social media presence, create engaging content, build an audience of relevant prospective buyers, and contribute to business growth.

Job Type

Full-time or Part-time, depending on the candidate's experience and availability.

Salary

Negotiable based on experience, skills, portfolio, and working hours.

Work Location

Varanasi, Uttar Pradesh — In person.

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Social Media Manager (Varanasi)
🏢 Vastra Villa (India) Private
📍 Varanasi