: Social Media Manager

Company: Avantula | Creative Marketing Agency

Location: Nagpur, Maharashtra, India

Job Type: Full-Time, On-Site

Working Days: Monday to Saturday

Working Hours: 10:30 AM – 7:00 PM

About Avantula

Avantula is a real estate-focused creative marketing agency based in Nagpur, India, working with developers and builders across India and Dubai, UAE.

We specialize in real estate branding, pre-launch campaigns, performance marketing, cinematic property videos, social media management, and high-converting digital creatives. Our focus is to help real estate businesses build a strong brand presence, generate quality leads, and drive property bookings through creative and performance-driven marketing strategies.

We combine creative storytelling, data-driven marketing, and AI-powered tools to deliver campaigns that look premium and drive measurable business results.

Role Overview

We are looking for a creative, organized, and performance-driven Social Media Manager who can independently plan, manage, and execute social media strategies for multiple real estate clients.

The ideal candidate should understand content strategy, social media trends, audience engagement, and brand positioning. They should be capable of developing content calendars, writing compelling captions, coordinating with designers and video editors, and ensuring timely execution of campaigns.

Candidates with graphic design skills will have an added advantage , as the role may also involve creating or refining social media creatives, advertisements, and other marketing assets.

Key Responsibilities

1. Social Media Management

- Manage Instagram, Facebook, LinkedIn, and other relevant social media platforms for clients.
- Develop monthly content calendars aligned with client objectives and marketing campaigns.
- Schedule, publish, and manage posts, reels, stories, and other content formats.
- Maintain consistent brand voice, visual identity, and posting schedules.
- Optimize social media profiles and content for reach, engagement, and discoverability.

2. Content Strategy & Copywriting

- Develop creative content ideas for real estate projects, including residential properties, luxury homes, and off-plan developments in Dubai.
- Write engaging captions, hooks, headlines, social media copy, and basic video scripts.
- Research competitors, market trends, audience behavior, and relevant content opportunities.




- Develop content strategies for brand awareness, engagement, lead generation, and property bookings.
- Understand how to communicate project USPs, amenities, location advantages, pricing, and lifestyle advantages effectively.

3. Team Coordination

- Coordinate with graphic designers, video editors, performance marketers, and other team members.
- Provide clear creative briefs and references for posts, reels, and advertising creatives.
- Follow up on assigned tasks and ensure all deliverables meet deadlines.
- Review content for spelling, factual accuracy, visual consistency, and client requirements before publishing.
- Coordinate client feedback and manage revisions efficiently.

4. Performance Monitoring & Reporting

- Track social media performance, including reach, impressions, engagement, profile visits, and follower growth.
- Analyze content performance and identify opportunities for improvement.
- Prepare regular reports on campaign performance and content effectiveness.
- Use analytics and insights to refine content strategies.
- Collaborate with the performance marketing team to align organic content with paid advertising campaigns.

5. Community Management

- Monitor comments, messages, mentions, and audience interactions.
- Respond professionally to routine queries and escalate sales-related enquiries to the appropriate team.
- Support lead follow-up processes and maintain consistent communication standards.
- Help strengthen client brands through timely and meaningful audience engagement.

6. Graphic Design Skills — Added Advantage

- Create basic social media posts, stories, carousels, and promotional creatives when required.
- Use tools such as Canva, Photoshop, Illustrator, or Figma.
- Understand typography, color combinations, visual hierarchy, spacing, and brand consistency.
- Adapt existing creative templates and resize designs for different platforms.
- Collaborate effectively with the design team on premium real estate marketing creatives.





Graphic design is an added advantage; candidates should clearly mention their design skills and tools in their application. Required Qualifications & Skills

- Practical experience in social media management, digital marketing, or content strategy.
- Strong understanding of Instagram, Facebook, LinkedIn, and other relevant social platforms.
- Excellent written communication and copywriting skills.
- Ability to plan and execute content calendars independently.
- Understanding of social media optimization (SMO), engagement strategies, and content performance metrics.
- Familiarity with Meta Business Suite, scheduling tools, and social media analytics.
- Solid organizational skills and the ability to manage multiple client accounts.
- Attention to detail, accountability, and a proactive approach to problem-solving.
- Ability to communicate clearly with internal teams and clients.
- Willingness to work full-time from our Nagpur office and meet agreed deadlines.

Preferred Skills
- Experience in real estate, property marketing, or luxury brand marketing.
- Knowledge of Meta Ads and performance marketing fundamentals.
- Basic graphic design skills using Canva, Photoshop, Illustrator, or Figma.
- Familiarity with AI-powered content creation and research tools.
- Understanding of reels, short-form video content, hooks, and storytelling.
- Exposure to Dubai real estate marketing, NRI audiences, or international property campaigns.
- Basic knowledge of SEO-friendly social media captions and keyword optimization.

What We Expect We are looking for someone who takes ownership of their work, communicates proactively, meets deadlines, and brings fresh ideas to the table.

The right candidate should be able to manage multiple projects without constant follow-ups, respond positively to feedback, and continuously improve their creative and strategic skills.

We value creativity, accountability, consistency, attention to detail, and a results-oriented mindset.

How to Apply

Interested candidates can share their resume, portfolio, and relevant work samples at:

Email: [email protected]

Subject: Application for Social Media Manager – [Your Name]

Please include your experience managing social media accounts, examples of content strategies or campaigns you have handled, and any graphic design skills or tools you are proficient in.

Join Avantula and help build premium, performance-driven real estate brands across India and Dubai.

📌 Social Media Manager (Nagpur)
🏢 Avantula | Creative Marketing Agency
📍 Nagpur