We are looking for a creative, data-driven, and trend-savvy Social Media Executive to take charge of our brand’s online presence, with a primary focus on scaling and managing Instagram channel.

The ideal candidate lives and breathes Instagram—from Reels and Stories to algorithm shifts and aesthetic grid planning—and knows how to turn views and engagement into loyal brand community members.

Key Responsibilities

1. Instagram Strategy & Content Execution

- Own the Instagram Channel: Plan, develop, and execute the end-to-end content calendar specifically tailored for Instagram (Reels, Feed posts, Carousels, Stories, and Broadcast channels).
- Trend & Audio Jacking: Stay ahead of viral audio, meme formats, and emerging visual trends, adapting them quickly to align with our brand voice.
- Content Production: Capture, edit, and curate high-quality multimedia content (short-form videos, aesthetic photos, and graphic templates) using tools like Canva, CapCut, or Adobe Creative Suite.
- Copywriting: Write compelling, punchy captions complete with relevant hashtags, keyword optimization, and solid Calls-to-Action (CTAs).

2.



Community Management & Engagement

- Active Interaction: Act as the frontline voice of the brand by responding to comments, Direct Messages (DMs), and story replies promptly to foster community engagement.
- Audience Building: Encourage user-generated content (UGC), interact with niche communities, and build relationships with micro-influencers or brand advocates.

3. Analytics & Growth Optimization

- Performance Tracking: Monitor daily, weekly, and monthly Instagram metrics using Meta Business Suite and native analytics (reach, impressions, saves, shares, profile visits, and follower growth).
- Data-Driven Adjustments: Report on what content performs best and use those insights to continuously optimize the content strategy.

4. Cross-Functional Collaboration

- Work closely with the design, marketing, and sales teams to ensure campaign messages align seamlessly with company-wide product launches and promotions.

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Social Media Executive (Kakkanad)
🏢 Oureansoul
📍 Kakkanad