Company Description Alankrit by Manju Jalota is a 30-year-old organization dedicated to reviving India’s traditional craft of Chikankari and supporting the artisans who create it. The company collaborates with craftspeople across forty villages in and around Lucknow, strengthening local communities and preserving heritage skills.

Alankrit has extended its reach to some of the most remote areas, overcoming infrastructure challenges to engage and empower rural workers. Today, approximately 5,000 artisans work with Alankrit, contributing to the brand’s growth and impact in the handcrafted textiles sector.

Key Responsibilities

1. Content & Creative Production (Posts, Reels & Graphics) Reel & Video Creation: Script, film, and edit engaging short-form video content (Instagram Reels, Shorts) highlighting fabric details, drape styling, behind-the-scenes artisan work, and trend-focused audio formats.

Post & Visual Design: Create static posts, story layouts, graphics, and carousels using Canva or photo editing software aligned with luxury fashion aesthetics.

1. Active Social Media Management & Online Sales Handling Publishing & Consistency: Maintain a regular, structured posting calendar across channels (Instagram, Facebook, Pinterest) to keep our online audience constantly engaged.

Online Sales & Inquiry Management: Actively manage online sales interactions across Instagram DMs, Facebook messages, and WhatsApp inquiries—guiding high-intent prospects through product specs, pricing, and sizing to convert social leads into direct website/WhatsApp sales.

1. Photoshoot Management Shoot Logistics & Setup: Coordinate logistics for collection, catalog, and campaign photoshoots (managing garment prep, shot lists, model styling,



and studio setup).

On-Ground Assistance: Work directly on set during shoots to capture real-time behind-the-scenes (BTS) footage, ensure image alignment, and maintain creative quality.

1. Team Coordination (Strategy & Execution) Performance Marketing Alignment: Work directly with the Performance Marketing Manager to understand campaign strategies and deliver required ad creative assets on time.

Website Developer Collaboration: Coordinate with the Website Developer to supply high-resolution, web-optimised photos, banners, and video assets for site launches and catalogue updates.

1. Miscellaneous Sales & Marketing Support Assist with marketing collateral for pop-ups, exhibitions, or wholesale buyer catalogues.

Support general marketing, campaign execution, and sales administrative tasks as assigned by management.

Qualifications

- Candidates should possess strong Analytical Skills and experience in Social Media Measurement to track and interpret performance data.
- Candidates should possess Social Media Marketing and Social Networking skills to support campaigns and community engagement.
- Candidates should possess effective Communication skills to present insights, collaborate with teams, and engage with online communities.
- Familiarity with major social media platforms (e.g., Instagram, Facebook, YouTube, Pinterest) and basic knowledge of social media analytics tools is beneficial.
- A background in marketing, communications, digital media, or a related field, along with prior experience in social media analysis or digital marketing, is preferred.
- Attention to detail, ability to work in office in Lucknow, and an interest in fashion, crafts, or heritage textiles will be an advantage.

📌 Social Media Analyst (Lucknow)
🏢 Alankrit By Manju Jalota
📍 Lucknow