Location: Kochi, Kerala, India

Employment Type: Full-Time

Experience: 3–4 Years

Reports To: Project Head

About the Employer The client is a fast-growing House of Brands building and scaling D2C, B2C, B2B, and omnichannel brands across multiple industries and consumer categories. Their portfolio spans digital-first businesses, retail and marketplace brands, enterprise solutions, and offline distribution, serving customers through diverse channels and go-to-market models.

Driven by innovation, data, and customer insights, Client focuses on creating, growing, and managing high-performing brands that deliver exceptional value across every touchpoint. As they continue to expand portfolio, they are looking for passionate professionals who thrive in a fast-paced, entrepreneurial environment and are excited to contribute to the growth of multiple brands.

Position Overview We are looking for a results-driven SEO Specialist with strong expertise in technical SEO, on-page and off-page optimisation, content strategy, and emerging search technologies. The ideal candidate should be capable of managing SEO across multiple brands and websites while driving measurable improvements in organic traffic, search rankings, qualified leads, and conversions.

The candidate must have a strong understanding of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), along with hands-on experience using industry-standard SEO tools and web analytics platforms. Technical knowledge of JavaScript-based websites, particularly React.js and Next.js, will be a significant advantage.

Key Responsibilities

- SEO Strategy and Execution
- Develop and implement comprehensive SEO strategies aligned with business objectives and brand-specific growth targets.
- Conduct keyword research, search intent analysis, competitor benchmarking, and content gap analysis.
- Manage technical, on-page, off-page, and content SEO across multiple websites and brands.
- Identify opportunities to improve organic visibility, keyword rankings, website traffic, and conversion performance.
- Develop SEO roadmaps prioritising initiatives based on business impact, effort, and technical feasibility.

2. Technical SEO
- Conduct technical SEO audits to identify and resolve crawlability, indexation, canonicalisation, redirect, duplicate content, and website architecture issues.
- Optimise XML sitemaps, robots.txt, URL structures, internal linking, structured data, and metadata.
- Monitor Core Web Vitals, page speed, mobile usability, and overall website health.
- Work closely with developers to implement technical SEO recommendations and resolve website-level issues.
- Understand how HTML, CSS, and JavaScript affect search engine crawling, rendering, indexing, and performance.
- Analyse JavaScript-heavy websites and identify SEO challenges associated with client-side rendering.
- Work with React.js and Next.js websites, particularly in relation to server-side rendering (SSR), static site generation (SSG), rendering strategies, metadata management, and indexability.
- Validate technical implementations using crawling tools, Google Search Console, and relevant testing methods.

3.



On-Page SEO and Content Optimisation
- Optimise title tags, meta descriptions, headings, image alt text, internal links, and page content.
- Build keyword clusters, topical authority, and content structures aligned with search intent.
- Collaborate with content writers and brand teams to create SEO-friendly landing pages, blogs, FAQs, category pages, and product pages.
- Identify content cannibalisation, content decay, and opportunities to refresh existing content.
- Implement structured data and schema markup where relevant to improve search engine understanding and eligibility for enhanced search results.

4. Off-Page SEO and Authority Building
- Develop and execute ethical link-building and digital PR strategies.
- Identify high-quality backlink opportunities through competitor backlink analysis and industry research.
- Monitor backlink quality, referring domains, anchor text distribution, and potentially harmful links.
- Improve domain authority and brand credibility through relevant, high-quality external mentions and citations.

5. AEO – Answer Engine Optimisation
- Optimise content to improve its eligibility for direct answers, featured snippets, People Also Ask results, voice search, and AI-powered search experiences.
- Structure content to answer user questions clearly, accurately, and concisely.
- Develop FAQ sections, question-based content, and structured information that supports answer extraction.
- Track relevant changes in answer-oriented search visibility and identify opportunities to improve content performance.

6. GEO – Generative Engine Optimisation
- Develop strategies to improve brand visibility, authority, and citations across AI-powered search and generative answer platforms.
- Optimise content for semantic relevance, entity recognition, topical authority, and contextual discoverability.
- Strengthen brand presence through credible third-party mentions, authoritative references, original insights, and consistent brand information.
- Monitor brand mentions and citations in AI-generated answers using available measurement methods and tools.
- Keep pace with developments in generative search and translate emerging opportunities into practical optimisation initiatives.

7. Analytics, Reporting and SEO Automation
- Monitor SEO performance using Google Analytics 4 (GA4) and Google Search Console.
- Configure or collaborate on tracking requirements using Google Tag Manager (GTM), where applicable.
- Build regular performance reports and dashboards using Looker Studio or similar reporting tools.
- Track organic sessions, keyword rankings, click-through rates, conversions, revenue contribution, crawl errors, and technical health.
- Use Ahrefs, SEMrush, Screaming Frog, and other relevant tools for research, auditing, tracking, and competitor analysis.
- Explore Python,



scripts, APIs, and other SEO automation techniques to streamline repetitive tasks and reporting.
- Translate data into actionable insights, prioritised recommendations, and measurable improvements.

8. Cross-Functional Collaboration
- Work with developers, content writers, performance marketers, designers, and brand managers to execute SEO initiatives.
- Coordinate website launches, redesigns, migrations, and major content updates to minimise organic traffic losses.
- Maintain SEO documentation, audit reports, implementation trackers, and performance reviews.
- Manage SEO priorities across multiple brands, websites, business categories, and target markets.

Required Qualifications and Experience
- 3–4 years of hands-on experience in SEO, preferably managing multiple websites or brands.
- Strong practical knowledge of technical SEO, on-page SEO, off-page SEO, keyword research, and content optimisation.
- Demonstrable understanding and implementation experience in AEO and GEO.
- Hands-on experience with Ahrefs, SEMrush, and Screaming Frog.
- Practical experience with Google Analytics 4 (GA4) and Google Search Console.
- Good understanding of HTML, CSS, and JavaScript, particularly their impact on crawling, rendering, indexing, and website performance.
- Experience working with developers to implement technical SEO fixes.
- Familiarity with Google Tag Manager and Looker Studio is an advantage.
- Basic knowledge of Python, scripting, APIs, or SEO automation is an advantage.
- Experience with D2C, B2C, B2B, e-commerce, or omnichannel brands is preferred.
- Ability to analyse data, diagnose SEO issues, prioritise solutions, and demonstrate measurable business outcomes.

Preferred Technical Skills
- SEO platforms: Ahrefs, SEMrush, Screaming Frog SEO Spider.
- Analytics: Google Analytics 4, Google Search Console, Google Tag Manager, Looker Studio.
- Web technologies: HTML, CSS, JavaScript.
- JavaScript frameworks: React.js and Next.js — highly preferred, especially for JavaScript SEO, SSR, and SSG.
- Automation: Basic Python, scripts, APIs, and SEO workflow automation.
- Technical SEO: Schema markup, structured data, crawl analysis, indexation management, Core Web Vitals, and site migration support.
- Emerging search: AEO, GEO, semantic SEO, entity optimisation, and AI-search visibility.

Core Competencies
- Analytical and data-driven thinking.
- Robust technical problem-solving skills.
- Ability to manage multiple websites, brands, and competing priorities.
- Collaboration with technical and non-technical teams.
- Strong communication and reporting skills.
- Continuous learning and adaptability to evolving search technologies.
- Focus on measurable business impact rather than rankings alone.

Why Join?
- Work across a diverse portfolio of brands and industries.
- Gain exposure to multi-brand and multi-market SEO strategy.
- Contribute to technical SEO initiatives involving modern JavaScript frameworks.
- Work at the intersection of traditional SEO, AEO, GEO, analytics, and automation.
- Build and execute strategies that directly influence organic growth and business performance.

📌 SEO Specialist (House of Brands) - Kochi
🏢 I Know A Guy
📍 Kochi