JOB DESCRIPTIONSEO & PPC Specialist

Company: The Aurge

Location: Kolhapur, Maharashtra

Experience: 1+ Year

Employment Type: Full-time

About The Aurge The Aurge is a creative production and strategy-driven marketing house specializing in film production, brand storytelling, digital marketing, and performance-driven marketing solutions. The company offers services including SEO, performance marketing, social media marketing, web development, branding, and business consultancy to help businesses strengthen their online presence and achieve measurable growth.

Job Summary

We are looking for a skilled and result-oriented SEO & PPC Specialist to improve organic search visibility, manage paid advertising campaigns, and drive relevant traffic to client websites. The candidate will be responsible for developing and implementing SEO strategies, managing pay-per-click campaigns, monitoring performance, and optimizing campaigns to achieve business objectives.

The ideal candidate should have a positive understanding of search engine optimization, paid advertising platforms, keyword research, analytics, and campaign performance optimization.

Key Responsibilities

Search Engine Optimization (SEO)

- Conduct keyword research to identify relevant search terms and growth opportunities.
- Implement on-page SEO strategies, including title tags, meta descriptions, headings, internal linking, and content optimization.
- Perform technical SEO audits to identify issues related to website structure, indexing, crawlability, page speed, and mobile usability.
- Develop and implement off-page SEO strategies, including quality backlink building and link profile analysis.
- Monitor keyword rankings, organic traffic, website visibility, and search performance.
- Conduct competitor analysis to identify SEO opportunities and improve search engine rankings.
- Collaborate with content and web development teams to optimize website content and technical performance.
- Work on local SEO, including Google Business Profile optimization, where applicable.
- Stay updated with search engine algorithm changes, SEO best practices, and emerging search trends.

Pay-Per-Click (PPC) Advertising

- Plan, set up, manage,



and optimize paid advertising campaigns, primarily through Google Ads.
- Conduct keyword research and develop effective targeting strategies for paid campaigns.
- Create and optimize search ad copy, headlines, extensions, and landing page recommendations.
- Monitor campaign budgets, bids, impressions, clicks, conversions, and cost per acquisition.
- Track campaign performance and optimize campaigns to improve return on ad spend (ROAS) and conversion rates.
- Set up and monitor conversion tracking using relevant analytics and advertising tools.
- Conduct A/B testing of ad creatives, messaging, keywords, and landing pages.
- Analyze campaign data to identify opportunities for improvement and reduce wasted ad spend.
- Prepare regular performance reports with actionable insights and recommendations.

Reporting & Client Coordination

- Track and report SEO and PPC performance using tools such as Google Analytics 4, Google Search Console, and Google Ads.
- Prepare performance reports highlighting campaign results, key metrics, and improvement areas.
- Coordinate with content writers, designers, developers, and the marketing team to execute campaigns effectively.
- Understand client objectives and align SEO and paid advertising strategies with business goals.
- Manage multiple projects and ensure timely execution of assigned tasks.

Requirements
- Bachelor's degree in Marketing, Business Administration, IT, or a related field preferred.
- Minimum 1 year of relevant experience in SEO, PPC, performance marketing, or digital marketing.
- Good understanding of on-page SEO, off-page SEO, technical SEO, keyword research, and competitor analysis.
- Practical knowledge of Google Ads, including campaign setup, keyword targeting, bidding, and optimization.
- Familiarity with Google Analytics 4,



Google Search Console, and conversion tracking.
- Understanding of CPC, CTR, conversion rate, CPA, ROAS, and other digital marketing performance metrics.
- Ability to analyze data, identify trends, and make data-driven decisions.
- Good written communication, analytical, and problem-solving skills.
- Ability to manage multiple campaigns, meet deadlines, and work collaboratively with a team.
- Willingness to learn new tools, techniques, and evolving digital marketing practices.

Preferred Skills
- Experience managing SEO and PPC campaigns for multiple clients or industries.
- Familiarity with Google Tag Manager, Looker Studio, and landing page optimization.
- Basic understanding of HTML, website structure, and content management systems.
- Exposure to local SEO, e-commerce advertising, remarketing, and lead generation campaigns.
- Knowledge of AI-assisted SEO tools and emerging search practices, including AEO and GEO.

Key Performance Indicators (KPIs)

SEO Performance

- Growth in organic website traffic.
- Improvement in target keyword rankings and search visibility.
- Growth in qualified organic leads and conversions.
- Improvement in technical SEO health and on-page optimization.
- Progress in relevant backlink acquisition and local search visibility, where applicable.

PPC Performance

- Campaign performance against budget and conversion targets.
- Cost per lead or acquisition (CPL/CPA).
- Click-through rate (CTR) and conversion rate.
- Return on ad spend (ROAS), where revenue tracking is available.
- Quality of leads and efficiency of advertising spend.

What We Offer
- Opportunity to work on diverse SEO and performance marketing projects.
- Exposure to multiple industries, clients, and digital growth strategies.
- A collaborative and creative work environment.
- Opportunities to strengthen technical SEO, paid advertising, analytics, and campaign management skills.

Interested candidates can apply by sharing their updated resume. Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits

- Flexible schedule
- Paid sick time
- Work from home

Work Location: In person

📌 SEO & PPC Specialist (Kolhapur)
🏢 AURGE
📍 Kolhapur