We are looking for a results driven SEO Content Writing Specialist who can create high-quality,

user-centric and search-optimized content across blogs, landing pages and website pages. The ideal candidate should understand search intent, keyword strategy and conversion-focused writing.

Key Responsibilities

1. SEO Content Creation

- Write and optimize blog articles, website pages and landing pages
- Create content aligned with SEO best practices (on-page SEO, keyword placement,

internal linking)
- Deliver high-quality, plagiarism-free and engaging content

2. Keyword Research & Content Planning

- Conduct keyword research using tools like SEMrush, and Google Keyword Planner
- Identify primary, secondary and long-tail keywords
- Build content calendars aligned with SEO and business goals

3. On-Page SEO Optimization

- Optimise meta titles, descriptions, headings (H1H6) and content structure
- Ensure proper use of schema, internal linking, and keyword density
- Improve existing content for better rankings (content refresh strategy)

4. User-Centric & Conversion-Focused Writing

- Write content that is not only SEO-friendly but also drives engagement and conversions
- Align content with different stages of the funnel (awareness, consideration, conversion)
- Maintain brand tone and consistency

5.



Competitor & SERP Analysis

- Conduct competitor content analysis
- Identify content gaps and opportunities
- Optimize content for featured snippets and SERP features

Additional Responsibilities (Value-Add Inputs)

- Experience in programmatic SEO (PSEO) content creation
- Knowledge of AI content tools like ChatGPT, Claude, Google Gemini and Perplexity

Ability to create content for financial products (personal loans, business loans, etc.)
- Understanding of LLM visibility optimization (content for AI search, Quora, Reddit, etc.)
- Basic understanding of UX writing & CRO (conversion rate optimization)

Required Skills

- Solid writing and editing skills in English
- Solid understanding of SEO fundamentals
- Ability to simplify complex financial concepts
- Experience in writing long-form and short-form content

Preferred Qualifications

- Experience in Fintech / NBFC / Loan industry
- Prior experience in SEO-driven content strategy
- Knowledge of content distribution platforms (Quora, Reddit, Medium)

KPIs / Performance Metrics

- Organic traffic growth
- Keyword ranking improvements
- Content engagement (bounce rate, time on page)
- Conversion rate from content pages
- Number of SEO pages/blogs published

📌 SEO Content Writer (Mumbai)
🏢 Kissht
📍 Mumbai