Experience: 4–6 years

Location: Mumbai

Work Mode: Work from Office, 5 days a week

About the Role:

We’re looking for a Senior Strategic Planner to work closely with our BD and Growth team on winning new business. This role is focused on developing end-to-end pitch strategies, backed by strong research, sharp insights and a clear understanding of brands and their business objectives.

From decoding briefs and identifying opportunities to shaping strategic narratives and building compelling pitch presentations, you will play a key role in turning business opportunities into winning pitches.

Key Responsibilities:

- Lead end-to-end strategic planning for new business pitches, from understanding the brief to developing the final pitch approach.
- Conduct in-depth market, category, consumer and competitor research to identify insights, gaps and opportunities for prospective clients.
- Work closely with the BD and Growth team to understand prospect requirements and translate business challenges into strategic solutions.
- Develop pitch strategies, brand narratives, communication frameworks and campaign approaches aligned with business objectives.
- Collaborate with creative, digital, media, influencer, production and other internal teams to build integrated 360° pitch solutions.
- Structure and develop pitch presentations with a strong strategic narrative, clear recommendations and compelling storytelling.
- Present and articulate strategic thinking confidently to internal stakeholders and prospective clients.




- Manage multiple pitch assignments simultaneously, ensuring strategic depth, quality and timely delivery.
- Stay updated on industry trends, consumer behaviour, emerging platforms and competitor activity to bring fresh perspectives to pitches.

What We’re Looking For:

- 4–6 years of relevant experience in strategic planning, account planning, brand strategy or pitch development, preferably in an advertising or integrated marketing agency.
- Strong experience in developing strategic recommendations and contributing to end-to-end recent business pitches.
- Excellent research, analytical and insight-generation skills, with the ability to connect consumer understanding to business objectives.
- Strong storytelling, presentation and communication skills, both written and verbal.
- Ability to translate complex briefs and research into clear, relevant and differentiated strategic approaches.
- Understanding of integrated marketing, including digital, social, influencer, media, creative and other brand communication channels.
- Strong collaboration and project management skills, with the ability to work across multiple teams and tight deadlines.
- A proactive, curious and commercially minded individual who can bring structure to ambiguous briefs and turn insights into compelling ideas.

Role Focus: This is a dedicated new business strategy role. The focus is on research, strategic planning and pitch development to help the agency win new mandates, rather than ongoing account management or routine client servicing.

📌 Senior Strategic Planner (Mumbai)
🏢 Tonic Worldwide
📍 Mumbai