: Senior Social Media Manager

Company: The Skin Art Clinic

Location: Lucknow, Uttar Pradesh

Job Type: Full-time, Permanent

Work Mode: In-office

Reporting To: Managing Director (Dermatologist)

Industry: Dermatology, Cosmetology & Aesthetic Medicine

About The Skin Art Clinic The Skin Art Clinic is a dermatologist-led clinic specialising in dermatology, cosmetology, and advanced aesthetic treatments. We focus on delivering expert skin and hair care solutions and building awareness through credible, informative, and engaging digital content.

We are looking for an experienced and creative Senior Social Media Manager to take ownership of our social media presence, content strategy, and digital communication. The ideal candidate will have a strong qualified background, experience working with established organisations or reputed digital marketing agencies, and the ability to independently manage end-to-end content creation and social media operations.

Key Responsibilities1. Social Media Strategy & Management

- Develop and execute a comprehensive social media strategy for The Skin Art Clinic.
- Plan and manage monthly content calendars, ensuring consistency in content quality, frequency, and brand communication.
- Manage social media platforms, primarily Instagram and YouTube, along with other relevant platforms.
- Build strategies to improve audience engagement, reach, visibility, follower growth, and overall digital presence.
- Maintain a consistent and professional brand identity across all platforms.

1. Content Creation, Shooting & Editing

- Independently conceptualise, script, shoot, edit, and publish high-quality social media content.
- Create professional Reels, short-form videos, YouTube Shorts, long-form videos, educational content, treatment explainers, and clinic-related campaigns.
- Plan and execute video shoots at the clinic and other locations as required.
- Work directly with the doctor to develop engaging content around dermatology, skincare, hair care, aesthetic treatments, and patient education.
- Ensure professional standards in video quality, lighting, framing, audio, editing, subtitles, transitions, and storytelling.
- Create engaging creatives, carousels, infographics, thumbnails, and other visual assets.

1. Professional Video Editing & Creative Production

- Demonstrate strong hands-on proficiency in professional video editing tools such as Adobe Premiere Pro, Final Cut Pro, or equivalent software.
- Use design tools such as Adobe Photoshop, Illustrator, or Canva to create high-quality visual content.
- Understand professional content production workflows, from ideation and scripting to final editing and publishing.




- Ensure all content aligns with the clinic's visual identity, communication standards, and professional image.
- Organise and maintain a structured library of raw footage, edited videos, photographs, and approved creatives.

1. Content Research & Trend Analysis

- Stay updated with relevant social media trends, emerging content formats, platform updates, and algorithm changes.
- Identify relevant trends and adapt them appropriately for a dermatologist-led clinic.
- Research competitors, industry leaders, and successful healthcare and beauty content creators.
- Develop creative concepts for treatment awareness, educational series, doctor-led videos, patient engagement, and clinic campaigns.
- Suggest creative content ideas to strengthen the clinic's digital presence and audience connection.

1. Platform Growth & Community Engagement

- Manage daily content publishing, scheduling, captions, hashtags, tagging, and platform-specific optimisation.
- Monitor comments, direct messages, audience interactions, and community engagement.
- Coordinate with the clinic team for appropriate responses and relevant patient enquiries.
- Review content performance regularly and identify opportunities to improve engagement and reach.
- Ensure patient confidentiality, appropriate consent, and responsible communication when handling medical or treatment-related content.

1. Analytics & Performance Reporting

- Track key performance indicators, including reach, impressions, views, watch time, audience retention, saves, shares, engagement, and follower growth.
- Prepare monthly performance reports highlighting results, content performance, and areas for improvement.
- Use data and insights to refine content strategies and improve the effectiveness of future campaigns.
- Recommend practical initiatives to improve brand visibility, audience engagement, and relevant enquiries.

1. Coordination & Independent Ownership

- Work closely with the Managing Director to understand content priorities, communication objectives, and the clinic's brand positioning.
- Independently manage content planning, production schedules, shoot coordination, editing, approvals, and publishing.
- Coordinate with internal teams and external professionals wherever required.
- Take ownership of the clinic's social media operations and ensure timely, consistent execution with minimal supervision.





Candidate Requirements
- Minimum 2-3 years of relevant professional experience in social media management, content creation, or digital brand management.
- Prior experience working with an established company, reputed brand, or professional digital marketing agency.
- Proven experience managing professional social media accounts and executing content strategies.
- Strong hands-on video shooting, editing, and content production skills.
- Proficiency in industry-standard editing and creative software.
- Excellent written and verbal English communication skills.
- Strong understanding of Instagram, YouTube, social media algorithms, content formats, and analytics.
- Ability to conceptualise original content, write scripts, direct shoots, and deliver polished final output.
- Strong creative thinking, visual storytelling, organisation, and time management skills.
- Ability to work independently, handle multiple priorities, and meet deadlines.
- Professional attitude, accountability, and attention to detail.

Preferred Experience
- Experience in dermatology, healthcare, skincare, cosmetology, aesthetics, beauty, or wellness.
- Experience working with senior professionals, doctors, or founder-led brands.
- Knowledge of influencer collaborations, digital campaigns, social media advertising, and content optimisation.
- Understanding of skilled photography, lighting, audio, and camera equipment.
- A strong portfolio demonstrating previous work and the candidate's individual contribution.

Important Hiring Criteria We are looking for an experienced professional who can independently manage the complete social media content cycle, from strategy and ideation to shooting, editing, publishing, and performance analysis.

Candidates whose experience is limited to basic posting, caption writing, template-based creatives, or coordinating with external editors without hands-on production skills will not be suitable for this role.

Applicants must be able to demonstrate their previous work, the brands or organisations they have worked with, their individual responsibilities, and the results achieved.

Application Requirements

Interested candidates should share

- Updated CV with details of previous organisations and relevant experience.
- Portfolio of social media accounts and brands managed.
- Samples of videos and campaigns personally conceptualised, shot, or edited.
- Details of relevant achievements and measurable results.
- Current CTC, expected CTC, and notice period.

Job Type: Full-time, Permanent Work Location: In person, Lucknow, Uttar Pradesh

Pay: ₹18,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Senior Social Media Manager (Lucknow)
🏢 TICOMP HEELS
📍 Lucknow