About the Role :

We are looking for a Senior Executive to join our Lifestyle PR team, with hands-on experience in media relations, brand communications and on-ground PR execution.

The ideal candidate should have worked with lifestyle and consumer-facing brands across Fashion, F&B; and Hospitality, have a strong network of media contacts, and be comfortable taking ownership of media outreach, brand opportunities and on-ground activations.

Key Responsibilities:-

- Handle day-to-day PR activities for lifestyle and consumer brands, with a focus on Fashion, F&B; and Hospitality.
- Build and maintain strong relationships with journalists, editors and media contacts across print, digital, lifestyle, fashion, food and hospitality publications.
- Drive proactive media outreach, pitch stories and identify relevant editorial opportunities to secure meaningful brand coverage.
- Plan and execute on-ground PR activities, including media events, brand launches, press previews, influencer engagements and other brand activations.
- Coordinate with clients, media, vendors and internal teams to ensure the smooth execution of PR campaigns and events.
- Identify news hooks, trends, features and creative opportunities to build brand visibility.
- Draft and pitch press releases, media notes, story ideas and other PR communication.




- Monitor media coverage, maintain coverage trackers and prepare regular reports for clients.
- Stay updated on lifestyle, fashion, food and hospitality trends, as well as relevant media and industry developments.
- Support campaign ideation and contribute fresh ideas to strengthen brand positioning and media visibility.
- Manage multiple accounts and deadlines while ensuring timely execution and quality of work.

Requirements:-

- Bachelor's degree in Public Relations, Communications, Journalism, Marketing or a related field.
- 3–4 years of relevant experience in Lifestyle PR, preferably within a PR agency.
- Strong media relations and an established network of relevant media contacts are essential.
- Prior experience handling brands across Fashion, F&B; and Hospitality.
- Hands-on experience in planning and executing on-ground PR activities and events is a must.
- Proven experience in media pitching, securing coverage and identifying relevant editorial opportunities.
- Strong written and verbal communication skills.
- Good coordination and relationship-management skills, with the ability to work effectively with clients, media and vendors.
- Ability to manage multiple accounts and work in a fast-paced agency setting.

📌 Senior PR Executive – Lifestyle PR (Delhi)
🏢 Think Ink Communications
📍 Delhi