: Senior Marketing Program Manager

Location: Chennai, India

Experience: 8 12 years

Function: Marketing & Communications

Industry: B2B SaaS (Mandatory), Healthcare AI (preferrable)

About the role

Droidal builds AI-powered solutions for healthcare revenue cycle management (RCM). We are looking for a high-energy, hands-on Marketing Program Manager to help build and scale our marketing function from the ground up.

This role spans Brand & Content, Digital Experience & Growth, and Marketing Strategy & Revenue Programs. You will drive ABM, demand generation, integrated campaigns, and cross-functional project management, ensuring initiatives move seamlessly from strategy to execution and measurable results.

We need a builder with a strong bias for action who combines strategic thinking with hands-on execution. You should thrive in a fast-paced, high-growth startup, take ownership, solve problems proactively, and be willing to pitch in wherever needed to keep the team moving.

Key Responsibilities

1. ABM & Demand Generation

- Plan and execute integrated ABM and demand generation campaigns across email, digital, content, outbound, and events.
- Coordinate audience segmentation, messaging, content, landing pages, and campaign follow-up.
- Partner with Sales and ISRs to improve lead quality, conversion, and pipeline contribution.
- Monitor performance and continuously optimize campaigns.

2. End-to-End Project Management

- Own the integrated marketing calendar, project plans, timelines, dependencies, and deliverables across all three pillars.
- Drive campaigns from planning and briefing through launch, follow-up, analysis, and optimization.
- Ensure seamless handoffs, timely execution, and consistent follow-through.
- Anticipate risks, resolve bottlenecks, and escalate issues before they affect delivery.
- Establish clear ownership, accountability, and workflows.

3. MarTech & Marketing Analytics

- Coordinate campaign execution across Zoho CRM, Apollo, Instantly, Semrush, and other marketing technology platforms.
- Maintain campaign tracking and monitor leads,



qualified opportunities, pipeline contribution, and performance.
- Use SEO and competitive research tools, including Semrush, to inform campaign and digital marketing decisions.
- Identify opportunities to improve workflows through automation, AI, and better use of MarTech.

4. Budget & Vendor Management

- Track marketing budgets, campaign spend, and performance against planned outcomes.
- Coordinate external agencies, freelancers, and vendors to ensure quality, timelines, and cost effectiveness.
- Support vendor selection, deliverable reviews, and performance evaluation.

5. Cross-Functional Execution

- Coordinate with Content, Digital Marketing, Sales, Product, and leadership to keep initiatives moving.
- Manage webinars, events, customer campaigns, and sales enablement programs.
- Step in wherever needed to unblock work, support execution, and ensure commitments are met.
- Provide concise weekly updates on progress, results, risks, priorities, and next steps.

Requirements

- 8-12 years of experience in B2B marketing, ABM, demand generation, or integrated campaign management.
- Mandatory B2B SaaS and healthcare AI, healthcare technology, or healthcare RCM experience.
- Proven experience managing campaigns end to end and coordinating multiple teams.
- Strong project management, prioritization, analytical, and problem-solving skills.
- Working knowledge of MarTech, CRM, marketing automation, and campaign analytics.
- Experience with Zoho CRM, Apollo, Instantly, and Semrush is preferred.
- Experience managing budgets, vendors, and external partners.
- Excellent communication, stakeholder management, and relationship-building skills.
- High energy, ownership, urgency, and a robust bias for action.
- Startup or hypergrowth experience is strongly preferred.

What success looks like

- Campaigns delivered on time with no gaps in execution or follow-up.
- Improved ABM engagement, lead quality, conversion, and pipeline contribution.
- Clear accountability and efficient cross-functional coordination.
- Effective budget and vendor management.
- Scalable marketing processes built from the ground up.

📌 Senior Marketing Program Manager (Chennai)
🏢 Droidal
📍 Chennai