JSW Inspire (Goods & Apparel) is looking for a dynamic, commercially driven marketing leader to build and scale a differentiated Indian sports brand.

This role will own the brand’s overall marketing strategy, spanning brand positioning, integrated campaigns, digital and performance marketing, consumer engagement, community building and demand generation. The role requires a leader who can combine strategic brand building with hands-on execution and measurable business outcomes.

The ideal candidate will bring experience in building, launching, repositioning or scaling consumer-facing brands, with a strong understanding of the sportswear, footwear, activewear, fitness, lifestyle, fashion or D2C ecosystem.

Key Responsibilities

1. Brand Strategy & Development

- Define and drive the brand’s positioning, value proposition, differentiation and consumer segmentation.
- Build a consistent and compelling brand identity across consumer touchpoints.
- Develop strategies to improve brand awareness, consideration, preference and equity.
- Translate consumer insights and market trends into actionable brand strategies.

2. Integrated Marketing & Campaigns

- Lead end-to-end integrated marketing campaigns, from consumer insight and creative briefing to execution and measurement.
- Develop campaigns across digital, social media, influencer marketing, films, PR, retail and experiential platforms.
- Partner with creative, media, production and activation agencies to deliver impactful campaigns.
- Evaluate campaign effectiveness and continuously improve outcomes.

3. Digital & Performance Marketing

- Drive digital and social media strategy across relevant platforms, including Instagram and YouTube.




- Develop content strategies that strengthen brand engagement, audience growth and consumer acquisition.
- Oversee performance marketing and paid media initiatives, ensuring effective budget utilisation and measurable returns.
- Track key metrics such as customer acquisition cost (CAC), conversion rates, click-through rates (CTR) and return on ad spend (ROAS).
- Balance short-term sales and acquisition objectives with long-term brand building.

4. Consumer Engagement & Community Building

- Build consumer communities, advocacy programmes, creator networks and brand engagement initiatives.
- Develop influencer, creator and athlete-led marketing programmes.
- Drive consumer participation, engagement, retention and referrals.
- Create relevant consumer experiences that strengthen brand affinity and loyalty.

5. Offline & Experiential Marketing

- Lead retail marketing, on-ground activations, consumer events, partnerships and experiential campaigns.
- Integrate offline experiences with digital marketing initiatives to drive consumer consideration, trial and purchase.
- Identify opportunities to leverage sports, fitness and lifestyle communities to strengthen brand relevance.

6. Commercial & Business Impact

- Own the marketing budget, resource allocation and return-on-investment measurement.




- Establish clear performance metrics and reporting mechanisms across marketing initiatives.
- Translate marketing investments into measurable outcomes across consumer acquisition, revenue and business growth.
- Work closely with sales, product development, design, sourcing, retail and e-commerce teams to align marketing priorities with business objectives.

7. Team & Stakeholder Leadership

- Build and lead a high-performing marketing team.
- Manage agency relationships, marketing partners and cross-functional stakeholders.
- Establish clear priorities, accountability and execution standards.
- Foster a team-oriented, entrepreneurial and performance-oriented working culture.

Candidate Profile

- 12–18 years of relevant marketing experience, ideally around 15 years.
- Experience in sportswear, footwear, activewear, sports equipment, fitness, lifestyle, fashion or a scaled consumer/D2C brand.
- Proven track record of building, launching, repositioning or scaling a consumer-facing brand.
- Strong experience across both brand marketing and performance-led demand generation.
- Demonstrated ownership of integrated campaigns across online and offline channels.
- Experience managing marketing budgets, agencies, teams and cross-functional stakeholders.
- Evidence of measurable impact on brand awareness, consumer acquisition, revenue or market share.
- Strong commercial acumen and an understanding of consumer behaviour.
- Entrepreneurial, hands-on and comfortable building and scaling initiatives in a dynamic environment.
- A genuine interest in sports, athletes, fitness and consumer brands.

📌 Senior Marketing Manager (Mumbai)
🏢 JSW Sports
📍 Mumbai