Key Roles and Responsibilities

A. Sales and Business Development

- Identify and develop recent customers, dealers, distributors, OEMs, and industrial clients.

- Promote the company's products, including calibration instruments, temperature controllers, process instruments, and related equipment.

- Generate enquiries through telephone calls, emails, customer visits, digital platforms, and other marketing activities.

- Prepare quotations, follow up on enquiries, and convert opportunities into confirmed orders.

- Achieve monthly, quarterly, and annual sales targets assigned by management.

- Develop new markets and expand business with existing customers.

B.

Customer Relationship

Management

- Maintain regular communication with existing and prospective customers.

- Understand customer requirements and recommend suitable products.

- Coordinate with the technical team to provide product demonstrations and technical clarifications.

- Handle customer complaints, feedback, and commercial queries in coordination with the concerned departments.

- Maintain long-term customer relationships to encourage repeat business.

C.

Marketing

Activities

- Conduct market research to identify customer needs, competitors, and business opportunities.

- Support product promotions through email campaigns, telephone marketing, exhibitions, trade fairs, and digital marketing.

- Maintain customer databases and update lead information regularly.

- Collect market feedback and provide suggestions for new products and business development.

- Assist in preparing product catalogues, presentations,



and promotional materials.

D.

Sales

Coordination and Reporting

- Prepare and submit daily, weekly, and monthly sales reports.

- Maintain records of enquiries, quotations, orders, customer visits, and follow-up activities.

- Coordinate with production, stores, accounts, and service teams for timely order execution.

- Monitor pending quotations and ensure systematic follow-up until closure.

- Submit sales forecasts and business development plans to the reporting manager.

1. Educational Qualification

- Bachelor's degree in Business Administration, Marketing, Commerce, Engineering, or a related discipline.

- A technical qualification in Electronics, Instrumentation, Electrical, or Mechanical Engineering will be an added advantage.

1. Required Experience and Skills

- 3–6 years of experience in sales, marketing, or business development.

- Experience in industrial products, instrumentation, calibration equipment, or process control products is preferred.

- Valuable communication, negotiation, presentation, and customer-handling skills.

- Ability to generate leads and convert enquiries into sales.

- Proficiency in MS Excel, MS Word, email communication, and CRM or ERP systems.

- Ability to prepare quotations, sales reports, and customer follow-up records.

- Willingness to travel for customer visits and business development, when required.

- Strong planning, time management, and target-oriented working skills.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Senior Marketing Executive (Chennai)
🏢 SANSEL INSTRUMENTS AND CONTROLS
📍 Chennai