Core Responsibilities

Budgeting and process management

- Forecasting financial operating budgets for marketing activities/ events and ensure the set operating budgets are met;
- Plan and ensure the set profitability marketing revenue targets are achieved;
- Create and maintain SOPs for sales & marketing function;

Brand management

- Conceptualize, activate and execute the annual events and promotions calendar to increase footfall at the mall / shopping center;
- Develop and oversee implementation of ATL, BTL, TTL, Guerilla marketing campaigns and brand strategies to achieve marketing revenue targets and create brand visibility;
- Oversee revenue generation through Signage space selling, space on hire, branding revenues, co-branding and sponsorship, kiosks etc.;

- Oversee centers publicity through advertising, promotions, website, visual merchandising, magazine, newsletter in order to enhance the branding and positioning of the mall / shopping center;
- Devise marketing strategies to counter competition and attract customers with unique value propositions;

Qualifications / Experience Required

- 8-10 years in retail community centre / shopping centre marketing
- MBA or equivalent degree in sales/marketing
- Managing direct, digital and social media handles and marketing campaigns;

- Ensure timely market intelligence/ research data is available to curb the competition and develop recent marketing strategies for mall / shopping center promotion;
- Oversee communication solutions for all events and guest service promotions which includes up-dating mall / shopping center guides, directory boards and general guest services literature;

- Ensure management of the Gift Card program or any loyalty card programs that are / proposed to be implemented;
- Strategize, plan and execute PR activities as directed,



managing media and press and ensure timely press material preparation;

- Assist in designing the mall / shopping center brochure;
- Leading and driving various CSR initiative;

Leasing

- Setting up leasing targets and ensuring team targets are timely achieved as per the assigned retail categories / leasing plan

- Supervise in identifying the prospective tenants / retailers and setting meetings
- Guiding leasing specialists on structuring attractive leasing packages, negotiating and closure of the deals
- Coordinate with internal stakeholders for internal approvals and external stakeholders to ensure timeline conclusion of deal.

Relationship Management

- Effectively manage relationship with all the vendors / tenants;
- Develop individual marketing campaigns for retailers as required
- Maintain effective relationship with creative, PR, social media agencies and vendors – event production, mall decor, printing etc.;

MIS, Reporting

- Budget management of campaigns in line with overall marketing budget and event wise ROI analysis; - Prepare weekly and monthly reports on the status and performance of leasing activities.

- Analysis of the efficacy of the marketing program; - Effectively manage relationship with all tenants / retailer / channel partners / vendors.

- Weekly / Monthly presentation to the management on overall sales & marketing function

Team and Self-Development

- Ensure effective execution of the team members KRAs / KPIs;
- Provide timely resolution / guidance when required;
- Establish rapport with subordinates, create and maintain department morale and build team efforts to achieve excellent results.
- Ensure good team discipline in terms of adherence to company’s policies, attendance as well as punctuality.

- Attending relevant forums / seminar for market updates / intelligence;

📌 Senior Manager Sales & Marketing (Surat)
🏢 Connexio
📍 Surat