About the Role

We are seeking a agile and culturally attuned leader to head Collaborations & Drops at Ethos. This role will be responsible for conceptualizing, securing, and executing high-impact brand collaborations, limited-edition launches, and cultural “drop” moments that elevate brand desirability, drive engagement, and unlock new audiences.

The ideal candidate blends strategic thinking with creative instinct, has a strong network across luxury, fashion, culture, and entertainment, and understands how to build hype-driven yet brand-consistent launches.

Key Responsibilities

1. Collaboration Strategy

- Define and lead Ethos’ collaboration roadmap across luxury, fashion, design, and culture
- Identify and secure partnerships with brands, designers, artists, and cultural influencers
- Build long-term strategic alliances that enhance brand equity and relevance

1. Drops & Limited Editions

- Conceptualize and execute exclusive product drops, capsule collections, and limited-edition releases
- Work closely with brand partners and internal merchandising teams to co-create unique offerings
- Develop hype-building strategies (teasers, waitlists, exclusivity mechanics)

1. Go-to-Market & Campaign Execution

- Partner with marketing, digital, retail, and PR teams to launch integrated campaigns
- Own end-to-end execution—from ideation to launch and post-drop analysis
- Ensure consistent storytelling across all consumer touchpoints

1. Cultural & Trend Leadership

- Stay ahead of global and local trends in luxury, streetwear, and culture-driven commerce
- Translate cultural moments into relevant brand activations




- Position Ethos as a leader in curated, high-impact collaborations

1. Partnerships & Stakeholder Management

- Lead negotiations, contracts, and relationship management with partners
- Collaborate with internal teams including buying, retail, CRM, and e-commerce
- Manage external agencies and creative partners
- 1. Performance & Insights

- Define KPIs for collaborations and drops (engagement, sell-through, customer acquisition, PR impact)
- Analyze performance and refine strategies for future launches

Requirements

- 8–12+ years of total experience.
- Good experience in brand collaborations, partnerships, or marketing (luxury, fashion, lifestyle, or consumer brands preferred)
- Proven track record of executing successful collaborations or product drops
- Strong network across designers, brands, creators, and cultural platforms
- Deep understanding of consumer behavior, hype culture, and premium positioning
- Excellent negotiation, storytelling, and project management skills
- Entrepreneurial mindset with high ownership and execution capability

WHO SHOULDNT APPLY Note: Career stability is a mandatory screening criterion for this role. if you have been jumping roles every 2 years, this is not the place for you to interview

- Candidates must demonstrate a stable and consistent career trajectory, with a minimum tenure of 3 years with each organization being the expected benchmark.
- Candidates with frequent job changes, repeated short tenures or a pattern of moving between organizations every few months will generally not be considered suitable.

📌 Senior Manager - Collaborations & Drops (Gurugram)
🏢 Ethos Watch Boutiques
📍 Gurugram