Responsible for planning and executing integrated marketing campaigns across social media, PR, and influencer partnerships. The ideal candidate brings sharp copywriting instincts, a research-backed approach to content, and the ability to manage multiple channels simultaneously while maintaining consistent brand voice.

Area of Responsibility

Social Media Management

- Create and publish content across platforms (LinkedIn, Instagram, X/Twitter, Facebook, YouTube, TikTok) aligned with campaign calendars

- Monitor engagement metrics reach, impressions, follower growth, engagement rate and report weekly/monthly

- Identify content trends and platform-specific opportunities to grow organic presence

- Manage community engagement: respond to comments, DMs, and mentions in brand voice

- Coordinate with design team to brief and deliver on-brand visuals

Public Relations

- Draft and distribute press releases, media advisories, and company announcements

- Track media coverage and compile monthly coverage reports

- Coordinate with PR agencies where applicable

- Support crisis communication and brand reputation management

Influencer Marketing

- Identify, vet, and onboard relevant influencers and content creators aligned with brand values and target audience





- Conceptualize and manage influencer campaigns briefing, content review, approvals, and performance tracking

- Maintain an updated influencer database with performance benchmarks

- Measure ROI of influencer campaigns against reach, engagement, and conversion goals

- Ensure all communications comply with email marketing regulations (CAN-SPAM, GDPR)

Campaign Coordination & Reporting

- Align all channel activities to integrated campaign calendars and product launch timelines

- Prepare monthly performance reports consolidating data across social, PR, email, and influencer channels

- Coordinate with internal teams product, design, sales to ensure messaging consistency

Qualification

- Bachelor's degree in Marketing, Mass Communication, Journalism, or related field

Experience:

- 4-5 years of hands-on experience in a Social Media/Marketing role covering core channels

- Experience with tools such as One Zoho and Meta Business Suite

- Robust written and verbal communication skills

- Ability to manage multiple projects and deadlines independently

- Prior experience in a Tech, IT, or SaaS product setting is a plus

📌 Senior Executive-Social Media Marketing (Gurugram)
🏢 Stellar Information Technology
📍 Gurugram