Job Overview

We are looking for a skilled and results-driven Senior Digital Marketing Executive to develop, implement, and manage effective digital marketing strategies that strengthen our online presence, generate quality leads, and drive business growth.

The ideal candidate should have hands-on experience in SEO, SEM, social media marketing, paid advertising, content marketing, and performance analytics. The candidate must be capable of planning and executing digital campaigns, analyzing performance metrics, optimizing marketing strategies, and delivering measurable results aligned with business objectives.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies to achieve business objectives and increase brand awareness.
- Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant digital platforms.
- Implement SEO strategies, including keyword research, on-page SEO, off-page SEO, technical SEO, and performance monitoring, to improve organic search rankings.
- Manage social media marketing activities across platforms such as Facebook, Instagram, LinkedIn, and other relevant channels.
- Plan and execute lead generation campaigns to attract potential customers and improve conversion rates.
- Develop content marketing strategies, including blogs, website content,



landing pages, email campaigns, and social media content.
- Monitor campaign performance using tools such as Google Analytics 4, Google Search Console, Google Ads Manager, and Meta Ads Manager.
- Analyze key performance indicators (KPIs), including website traffic, cost per lead (CPL), return on ad spend (ROAS), conversion rates, and campaign ROI.
- Optimize marketing campaigns based on performance data to improve efficiency and maximize return on investment.
- Collaborate with graphic designers, content creators, sales teams, and other departments to ensure consistent brand messaging.
- Conduct competitor analysis, market research, and audience research to identify recent marketing opportunities.
- Manage website performance, landing page optimization, and conversion rate optimization to improve user engagement and lead generation.
- Prepare regular digital marketing reports, campaign insights, and performance summaries for management.
- Stay updated on the latest digital marketing trends, platform updates, tools, and industry best practices.
- Manage multiple marketing projects simultaneously while ensuring timely execution and achievement of targets.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Executive (Thiruvananthapuram)
🏢 Hyz Ventures Intl Pvt.Ltd-Horticops
📍 Thiruvananthapuram