Job Title: Senior Digital Marketing Executive

Department: Digital Marketing

Experience: 3+ Years

Employment Type: Full-Time

Location: Trivandrum, Kerala

Job Summary

We are looking for a creative and performance-driven Senior Digital Marketing Executive with strong expertise in Google Ads, Meta Ads, social media management, content creation, and content writing. The candidate will be responsible for planning and executing digital marketing campaigns, improving brand visibility, generating quality leads, and optimizing campaign performance.

Key Responsibilities

- Plan, execute, and optimize Google Ads and Meta Ads campaigns to generate leads and achieve business targets.
- Manage social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
- Develop engaging content for social media posts, reels, videos, advertisements, and marketing campaigns.
- Write compelling captions, ad copies, blogs, website content, and promotional content.
- Create and implement digital marketing strategies to improve brand awareness, engagement, and lead generation.
- Monitor campaign performance, analyze KPIs, and prepare regular performance reports.
- Optimize campaigns based on CPL, CTR, conversions, and overall ROI.
- Coordinate with graphic designers, video editors,



and other teams to develop creative marketing materials.
- Conduct audience research, competitor analysis, and keyword research.
- Stay updated with the latest digital marketing trends, tools, and platform updates.

Required Skills

- Hands-on experience in Google Ads and Meta Ads Manager.
- Strong knowledge of social media management and content planning.
- Excellent content writing, copywriting, and creative communication skills.
- Understanding of SEO, keyword research, audience targeting, and conversion optimization.
- Ability to analyze campaign data and make performance-driven decisions.
- Familiarity with Google Analytics 4, Google Tag Manager, and reporting tools is an advantage.
- Solid communication, creativity, and time-management skills.

Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred.
- Minimum 3 years of relevant experience in digital marketing.
- Proven experience managing paid advertising campaigns and social media platforms.
- A portfolio or examples of previous campaigns, content, and performance results will be an advantage.

📌 Senior Digital Marketing Executive (Thiruvananthapuram)
🏢 Ipcsglobal Solutions
📍 Thiruvananthapuram