: Business Development Executive – Technical Hardware Sales

Company: Masterline

Location: Chandigarh (On-site)

Experience: 1–4 Years

Job Type: Full time

Role Overview

Masterline is looking for a Business Development Executive with experience in B2B technical hardware sales, preferably in telecom, networking, RFID, smart cards, or electronic devices. The candidate should understand technical products, identify business opportunities, present product solutions to clients, and build long-term relationships with enterprise customers and channel partners.

Key Responsibilities

- B2B Sales & Business Development: Identify, approach, and acquire new customers across telecom, banking, fintech, government, enterprise, and other relevant industries.
- Technical Hardware Sales: Promote and sell technical hardware products, including networking devices, routers, ONTs, fibre-related equipment, RFID products, smart cards, and electronic devices, depending on the assigned product portfolio.
- Product Knowledge: Develop a clear understanding of product specifications, features, applications, compatibility, and commercial perks.
- Client Meetings & Product Presentations: Understand customer requirements, explain relevant technical solutions, conduct product demonstrations, and coordinate technical discussions when required.
- Lead Generation: Generate leads through cold calling, networking, referrals, online platforms, industry databases, and channel partners.
- Sales Proposals & Negotiations: Prepare quotations, commercial proposals, presentations, and follow-ups; negotiate pricing and close deals.
- Channel Partner Management: Develop relationships with distributors, dealers,



system integrators, resellers, and other B2B partners.
- Customer Relationship Management: Maintain relationships with existing customers, identify repeat business opportunities, and support account growth.
- Internal Coordination: Work with technical, operations, and management teams to ensure customer requirements are addressed accurately.
- Sales Reporting: Maintain CRM records, sales pipelines, forecasts, and reports while achieving assigned revenue and business development targets.
- Market Intelligence: Track competitor offerings, market demand, pricing trends, and new business opportunities.

Required Qualifications

- Bachelor's degree in Electronics, Electronics & Communication, Electrical Engineering, Computer Science, Information Technology, or a related technical field preferred.
- Graduates from other disciplines may be considered if they have relevant technical hardware sales experience.
- MBA in Sales, Marketing, or Business Management is an added advantage.

Required Skills & Technical Knowledge

- 1–4 years of experience in B2B sales, preferably in technical hardware, telecom, networking, electronics, RFID, or IT infrastructure products.




- Understanding of technical product specifications and the ability to explain product features and applications to business customers.
- Familiarity with routers, ONTs, fibre-optic networking, RFID systems, smart cards, or electronic devices is an advantage.
- Ability to understand customer requirements and recommend appropriate products or solutions.
- Strong communication, presentation, negotiation, and relationship-management skills.
- Proficiency in MS Office; experience with CRM or sales management tools is desirable.
- Target-driven approach with strong lead-generation, follow-up, and deal-closing skills.
- Willingness to travel locally for client meetings and business development.
- Must own a two-wheeler for local travel, if required for the role.

Preferred Industry Experience Candidates with experience selling products or solutions in the following sectors will be preferred:

- Telecom and ISP equipment
- Networking and data communication hardware
- RFID readers, tags, and access-control solutions
- Smart cards and card-based solutions
- Electronic devices and IT hardware
- Enterprise technology products and system integration

Ideal Candidate A commercially driven skilled who combines technical product understanding with robust B2B sales capabilities. The candidate should be comfortable engaging with procurement teams, technical stakeholders, dealers, and enterprise customers, translating product features into customer value, and converting leads into business. Application preference: Candidates with prior technical hardware sales experience will be prioritised over candidates with experience limited to general retail or non-technical sales.

📌 Senior Business Development Manager (India)
🏢 Masterline Group
📍 India