: Senior Business Development Associate (SBDA)

Job Title: Senior Business Development Associate

Department: Sales & Business Development

Reporting To: Head of Business Development

Experience Required: 3–6 Years

Employment Type: Full-Time

Work Location: Thrissur

1. Job Summary

We are seeking a highly motivated, experienced, and results-driven Senior Business Development Associate to drive business growth, identify new market opportunities, acquire new clients, and strengthen existing client relationships. The successful candidate will take ownership of lead generation, client acquisition, sales pipeline management, proposal development, and revenue generation. The role requires strong communication, negotiation, analytical, and relationship management skills, along with the ability to achieve business targets and contribute to the company's overall growth strategy.
1. Key ResponsibilitiesBusiness Development and Revenue Growth

- Identify, evaluate, and pursue new business opportunities to expand the company's customer base and market presence.
- Develop and execute business development strategies to achieve assigned revenue and sales targets.
- Research target markets, industry trends, competitor activities, and emerging business opportunities.
- Build and maintain a strong pipeline of qualified leads and prospective clients.
- Explore new market segments, partnerships, and potential revenue streams.

Lead Generation and Client Acquisition
- Generate qualified leads through cold calling, email campaigns, LinkedIn, networking, referrals, and other relevant channels.
- Identify key decision-makers and establish connections with potential clients.
- Conduct client meetings, requirement analysis, presentations, and product or service demonstrations.
- Understand client business needs and recommend appropriate solutions.
- Lead negotiations, address client objections, and support deal closure.

Client Relationship Management
- Build and maintain long-term relationships with existing and prospective clients.
- Act as a primary point of contact for assigned accounts during the business development and sales process.
- Identify opportunities for upselling, cross-selling, renewals, and account expansion.
- Ensure timely follow-ups and maintain a high standard of client communication.
- Work with internal teams to ensure a smooth transition from sales to delivery or customer onboarding.

Sales Pipeline and Performance Management
- Manage the complete sales cycle,



from prospecting and lead qualification to negotiation and closure.
- Maintain accurate and up-to-date lead, opportunity, and customer records in the CRM system.
- Monitor sales pipeline health, conversion rates, and revenue forecasts.
- Prepare and present regular reports on sales activities, business opportunities, and performance against targets.
- Analyze sales performance and implement improvements to increase lead conversion and revenue generation.

Proposal Development and Negotiation
- Prepare business proposals, quotations, presentations, and commercial offers in coordination with relevant teams.
- Develop customized pitches and value propositions based on client requirements.
- Negotiate pricing, contractual terms, and commercial conditions within approved company guidelines.
- Coordinate with management and internal stakeholders to finalize high-value deals and strategic agreements.

Team Collaboration and Mentoring
- Support and guide junior Business Development Associates in lead generation, client communication, and sales processes.
- Share best practices and contribute to improving team productivity and sales effectiveness.
- Collaborate with marketing, operations, finance, and delivery teams to align business development activities with company objectives.
- Participate in sales reviews, strategy meetings, and business planning initiatives.

1. Required Qualifications and Experience

- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field. A postgraduate qualification such as an MBA is an advantage.
- 3–6 years of relevant experience in business development, B2B sales, client acquisition, or account management.
- Demonstrated experience in achieving sales targets and converting leads into customers.
- Proven ability to manage the sales cycle independently and negotiate commercial agreements.
- Experience using CRM platforms and sales reporting tools.
- Strong understanding of market research, lead generation, sales forecasting, and customer relationship management.

1. Required Skills and Competencies

- Excellent verbal and written communication skills.




- Robust negotiation, persuasion, and presentation skills.
- Strategic thinking and business development planning.
- Effective client relationship and stakeholder management.
- Strong analytical, research, and problem-solving abilities.
- Ability to manage multiple opportunities and prioritize activities effectively.
- Proficiency in MS Office, Google Workspace, and CRM tools.
- Self-motivation, accountability, and a results-oriented mindset.
- Ability to work independently and collaboratively in a target-driven environment.

1. Key Performance Indicators (KPIs)

Performance will be evaluated based on the following measurable parameters:
- Achievement of monthly, quarterly, and annual revenue targets.
- Number of qualified leads generated and business opportunities developed.
- Lead-to-opportunity and opportunity-to-customer conversion rates.
- Number and value of new client acquisitions.
- Sales pipeline value and accuracy of revenue forecasts.
- Average sales cycle and deal closure rate.
- Revenue generated through upselling, cross-selling, and existing accounts.
- Client retention and relationship development, where applicable.
- Accuracy of CRM records and timeliness of sales reports.
- Contribution to team performance and business development initiatives.

1. Preferred Candidate Profile

The ideal candidate is a confident, commercially aware, and customer-focused qualified who can independently identify business opportunities, engage senior decision-makers, negotiate effectively, and close deals. The candidate should demonstrate ownership of business targets, a proactive approach to problem-solving, and the ability to build sustainable client relationships while contributing to the growth of the business.
1. What We Offer

- Competitive salary with performance-based incentives.
- Opportunities for career advancement and leadership development.
- Exposure to strategic clients and high-value business opportunities.
- Professional training and skill development.
- A collaborative, performance-driven, and growth-oriented work environment.

1. Application Process

Interested candidates can submit their updated resume to [email protected] Join our team as a Senior Business Development Associate and play a key role in driving revenue growth, expanding market reach, and building lasting business relationships.

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Senior Business Development Associate (Thrissur)
🏢 catalyst education
📍 Thrissur