We are looking for a skilled, analytical, and result-oriented SEO Executive with a robust understanding of traditional SEO, modern AI-powered search optimisation, and content strategies.

The ideal candidate should have hands-on experience in On-Page SEO, Technical SEO, Off-Page SEO, GEO (Generative Engine Optimisation), AEO (Answer Engine Optimisation), AIO (AI Optimisation), and E-E-A-T principles .

You will be responsible for planning, executing, monitoring, and improving organic search strategies across multiple client websites, with a strong focus on Google rankings, organic traffic, qualified leads, and visibility across AI-powered search platforms.

Key Responsibilities1. SEO Strategy & Execution

- Develop and execute comprehensive SEO strategies for multiple client projects.
- Perform keyword research, search intent analysis, competitor analysis, and keyword mapping.
- Manage complete On-Page SEO, including metadata, headings, URLs, internal linking, image optimisation, and content structure.
- Conduct technical SEO audits and coordinate with developers to resolve issues.
- Optimise website architecture, crawlability, indexability, canonical tags, redirects, XML sitemaps, and robots.txt.
- Monitor Core Web Vitals, page speed, mobile usability, and structured data implementation.
- Identify ranking opportunities, traffic gaps, and SEO growth potential.

1. GEO, AEO & AI Search Optimisation

- Develop strategies to improve website visibility across Google AI Overviews, AI Mode, ChatGPT Search, Perplexity, Bing Copilot, and other AI-powered discovery platforms.
- Optimise content for conversational queries, question-based searches, entity relevance, and direct-answer formats.
- Implement GEO and AEO best practices, including structured content, semantic relevance, and accurate schema markup.
- Understand AI-driven search behaviour, zero-click searches, and evolving search engine algorithms.
- Improve brand discoverability, topical authority, and content credibility across traditional and AI search experiences.
- Analyse AI-generated search visibility and recommend practical improvements.

1. Content Planning, Assignment & Optimisation

- Prepare SEO content strategies, topic clusters, content calendars, and keyword-based content plans.
- Create detailed content briefs and assign articles, landing pages, blogs, and service-page content to content writers.




- Define primary and secondary keywords, search intent, content outlines, internal links, and SEO requirements.
- Review submitted content for quality, originality, accuracy, keyword relevance, and SEO effectiveness.
- Ensure content aligns with E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles.
- Coordinate with writers, designers, and developers for timely content publication.
- Identify content gaps and opportunities to refresh existing pages.

1. Off-Page SEO & Authority Building

- Plan and execute ethical, white-hat link-building campaigns.
- Perform backlink analysis, competitor backlink research, and link prospecting.
- Manage relevant outreach, digital PR opportunities, and quality link acquisition.
- Conduct backlink audits and identify potentially harmful or spammy links.
- Work on brand mentions, citations, local SEO, Google Business Profile optimisation, and business listings where applicable.
- Track referring domains, backlink quality, and organic authority growth.
- Avoid spammy link-building practices and manipulative SEO techniques.

1. SEO Tools, Analytics & Reporting

Strong hands-on experience with the following tools is expected:

- Google Search Console
- Google Analytics 4 (GA4)
- Google Tag Manager (basic understanding)
- Ahrefs / SEMrush
- Screaming Frog SEO Spider
- Google Keyword Planner
- Google PageSpeed Insights / Lighthouse
- Google Trends
- Rich Results Test / Schema Markup Validator
- Google Looker Studio
- ChatGPT, Gemini, Perplexity, and other AI research or SEO productivity tools

Additional tool knowledge: Surfer SEO, Frase, SE Ranking, Moz, Microsoft Clarity, and Rank Math / Yoast SEO will be an advantage.

1. Performance Monitoring & Client Reporting

- Monitor keyword rankings, organic traffic, impressions, CTR, conversions, and leads.
- Prepare weekly and monthly SEO performance reports.
- Track SEO deliverables, content assignments, published pages, backlinks, and technical improvements.




- Analyse performance trends and recommend data-driven improvements.
- Maintain project trackers and ensure deadlines are met.
- Coordinate with internal teams and communicate SEO progress professionally.

Required Skills & Qualifications
- Minimum 2 years of practical SEO experience , preferably in a digital marketing agency.
- Proven experience handling multiple SEO projects independently.
- Strong technical, on-page, and off-page SEO knowledge.
- Working understanding of GEO, AEO, AIO, and AI-driven search trends.
- Experience in keyword clustering, topic planning, content briefing, and assigning tasks to writers.
- Strong understanding of E-E-A-T, Google Search Essentials, and search intent.
- Ability to perform comprehensive SEO audits and prepare actionable recommendations.
- Familiarity with HTML, CSS, JavaScript SEO fundamentals, and CMS platforms such as WordPress and Shopify.
- Good analytical skills, attention to detail, and written English communication.
- Ability to work independently, prioritise tasks, and consistently meet deadlines.

Preferred Qualifications
- Experience with international SEO projects targeting the USA, Canada, UK, or other global markets.
- Knowledge of Local SEO, e-commerce SEO, and programmatic SEO.
- Familiarity with Laravel, Next.js, or other JavaScript-based websites from a technical SEO perspective.
- Experience implementing and validating structured data.
- Basic knowledge of SEO automation and AI-assisted workflows.
- Demonstrable improvements in organic visibility, relevant traffic, or conversions.

What We Expect We are looking for someone who goes beyond routine keyword placement and backlink creation.

The candidate should be capable of thinking strategically, identifying growth opportunities, managing content execution, solving SEO challenges, and adapting to the changing search landscape driven by AI.

A proactive attitude, ownership of assigned projects, and a results-oriented mindset are essential.

Why Join SAM Web Studio?

- Work on diverse Indian and international client projects.
- Gain hands-on exposure to SEO, GEO, AEO, and AI-powered search strategies.
- Collaborate with web developers, designers, and content teams.
- Opportunity to take ownership of SEO campaigns and contribute to measurable business growth.
- Professional working environment with opportunities for career advancement.

📌 Search Engine Optimization Specialist (Dwarka)
🏢 SAM WEB STUDIO
📍 Dwarka