Salesforce Data Cloud (CDP) Specialist

Location: Mumbai / Pune

Experience: 3–8 Years

Department: Customer Experience Management (CXM)

Role Overview

We are looking for a Salesforce Data Cloud (CDP) Specialist with robust hands-on experience in customer data management, audience creation, identity resolution, and marketing activation. The role will be responsible for designing and managing Customer 360 solutions that enable personalization, segmentation, journey orchestration, and data-driven marketing across channels.

Key Responsibilities

- Implement and manage Salesforce Data Cloud (CDP) solutions.
- Design and maintain customer data models, data streams, and integrations.
- Configure Identity Resolution and Unified Customer Profiles.
- Build audiences and segments for marketing, analytics, and personalization use cases.
- Enable audience activation across Marketing Cloud, CRM, paid media, web, mobile, and other channels.
- Monitor data quality, governance, consent, and privacy compliance.
- Collaborate with marketing, analytics, data, and technology teams to deliver customer-centric use cases.
- Develop dashboards, insights, and reporting for customer engagement and campaign performance.

📌 Salesforce Data Cloud (Mumbai)
🏢 Aptita
📍 Mumbai