A Sales Officer in an FMCG (Fast-Moving Consumer Goods) company is responsible for achieving sales targets, managing distributors, developing market coverage, and ensuring product availability at retail outlets.

Key Responsibilities

Sales Target Achievement: Achieve monthly and annual sales targets for the assigned territory.

Distributor Management: Manage distributors, monitor stock availability, and maintain good business relationships.

Retailer Visits: Visit retail shops daily to take orders, check stock, and improve product visibility.

Market Development: Expand distribution by adding recent retailers and increasing market coverage.

Primary & Secondary Sales: Drive primary sales (company to distributor) and secondary sales (distributor to retailer).

Product Availability: Ensure products are available at retail outlets without stock-outs.

Merchandising: Maintain product displays, shelf visibility, branding, and promotional activities.

Competitor Analysis: Monitor competitor products, pricing, schemes, and market activities.

Collection & Outstanding: Follow up on distributor payments and outstanding amounts as per company policy.

📌 Sales Officer (Madurai)
🏢 Chennai Fresh Foods
📍 Madurai